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FoxTale Book ShoppeWoodstock, Georgia was not a planned stop on the tour for New York Times bestselling author Erin Morgenstern, author of The Night Circus, but she has decided to make a special trip. Why? Because there are some booksellers in the town who really, really, really love her new book.

When the owners of FoxTale Book Shoppe read The Night Circus, they knew it would resonate with a wide range of their customers, so it became their hand-sell title of the season.  One special customer loved the book so much she offered to design a window display for the store.  FoxTale posted a picture of the window on their Facebook page, which then caught the eye of their Random House rep, who raved all over the social network universe.

Night Circus Window

Erin Morgenstern was concluding her hardcover tour, with no plans to include a stop in Atlanta, no plans that is, until the window display image reached her via Twitter.  "I gasped.  I did," she said later.  Quickly, a dialogue was established between author and the FoxTale owner, Ellen Ward, leading to the involvement of Erin's Random House publicist, and --as if by magic-- a date was decided upon for the author to visit FoxTale Book Shoppe in Woodstock, Georgia, and witness firsthand the enthusiasm her debut novel has inspired.

Erin Morgenstern will be at Foxtale Book Shoppe on January 27 at 7 pm.  The event is ticketed. More information is available on their website.

Category: Bookseller News