(Columbia, SC) In an effort to expand exposure to its bookstore members and their customers to books by people of color, starting February 1 SIBA is offering a 35% discount to publishers who wish to promote authors and illustrators of color for 2017. Any book that has been written or illustrated by a person of color is eligible for the discount, which applies to all SIBA promotions with the exception of its annual Holiday Catalog, a shared revenue product.
“We had a strong call from our members to increase diversity in SIBA programming,” said Executive Director Wanda Jewell, “and to work with stores to increase the demand for diverse books,” adding that SIBA has already made an internal commitment to promote diverse authors and books in its consumer-targeted programs, such as the Lady Banks Commonplace Book newsletter.
“But it is an all-hands-on-deck process,” she added, “our booksellers are deeply committed to diversity, and we want publishers to see our membership as an enthusiastic and profitable audience for their divese writers.”
By offering the discount on SIBA promotional programs, Jewell hopes that publishers will not only send more diverse authors to SIBA territory, but also that they will see the benefit of committing more promotional dollars to their books as a whole.