Posted By Wanda Jewell,
Friday, April 22, 2016
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Whether you’re ready to lease space or already a new owner, learning the business of bookselling – the art as well as the science – is critical for your personal and financial investment. New owners have the opportunity to learn how to develop a profitable and sustainable business at the workshop retreat, “Owning a Bookstore: The Business Essentials” (also known as “Bookstore Boot Camp”), August 23-26 in Franklin, Massachusetts. An Unlikely Story, bestselling author Jeff Kinney’s bookstore café in nearby Plainville, will be the host.
Trainees are expected to first complete online training on their own to gain an understanding of the start-up investment requirements, learn how to assess the strength of a community to sustain a bookstore, be able to judge location options, and understand bookstore financial dynamics. With video presentations, hand-outs, spreadsheets, and exercises, the online training is designed to provide the fundamentals of the bookstore business.
The “Bookstore Boot Camp” will then address the key elements of store design and how much space you need, how to buy books and non-book merchandise, the disciplines of managing inventory, how to effectively use your bookstore computer system to manage the store, effective and low cost marketing strategies, developing an exceptional staff and more. Attendees will learn best practices and finely-tuned strategies of the most successful independent bookstores as they learn both the art and science of a career in retail bookselling.
Co-sponsored by the American Booksellers Association, this workshop is facilitated by Donna Paz Kaufman and Mark Kaufman of The Bookstore Training Group of Paz & Associates, with guest booksellers and trainers to share frontline expertise. ABA members are eligible for discounted tuition. Workshop registration is limited (the last workshop in April was full), so register early. For details, visit PazBookBiz.com
or call 904/277-2664
Donna Paz Kaufman
The Bookstore Training & Consulting Group
Paz & Associates
1417 Sadler Road #274
Fernandina Beach, FL 32034
Visit us online at:
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