For immediate release:
SIBA Means Business.
SIBA Seeks to Deliver One-Of-A-Kind Regional Show.
(Columbia, SC) Beginning in 2018, The Southern Independent Booksellers Alliance (SIBA) Discovery Show will share the roof with the national Great American Bargain Book Show (GABBS) and international AmericasMart Atlanta (MART) in March in Atlanta. The new partnership is the result of several years of collaboration and brainstorming for ways to better serve the needs of each show’s target audiences in a rapidly changing market while sharing the costs for developing new programming.
The Discovery Show will focus on bringing top bestselling authors to the South, providing easy access to gifts and bargain books, and creating opportunities for stores to increase profit margins. SIBA’s core members will enjoy a vibrant literary city that is centrally located and an easy flight or drive from all corners of SIBA’s territory. Exhibitors will enjoy access to GABBS & MART attendees in addition to all of SIBA’s regulars. SIBA will have access to booksellers across the nation who attend GABBS and will increase the vitality of SIBA’s education. Being off-season from the other shows will allow for publishers and exhibitors to focus on the SIBA show and SIBA booksellers. SIBA booksellers will have the opportunity to plan for the year, seeing both what is currently available and what is forthcoming, not to mention the opportunity for gift buying for summer, fall & winter that will be possible. Perhaps most importantly for the region, Southern football will no longer prevent many bookseller members from attending the SIBA Discovery Show.
SIBA’s core booksellers will be able to count on SIBA to deliver quality education, top-notch author events, plus the incentives and scholarships to attend the 2018 SIBA Discovery Show that are always available. Exhibitors will be have the option to participate in a one-day or two-day exhibit, will have access to attendees outside of SIBA, and will enjoy a more vibrant show floor. Admission to the SIBA Discovery Show will include admission to the MART and GABBS.
“I’m so excited to move SIBA in this way and to partner with these folks. My mind is abuzz with all of the opportunities this move opens up for us. And in sharing the costs with GABBS, it frees up dollars for more immersive education and professional speakers in addition to our seasoned industry contributors,” says SIBA’s Executive Director, Wanda Jewell.
The organization recognizes there will be an adjustment for members, exhibitors, and attendees during the transition from a September show in New Orleans in 2017 to a March show in Atlanta in 2018. Both SIBA and partner GABBS are committed to assisting booksellers and exhibitors in making that transition. The dates for the 2018 March show will be announced in early 2017.
“We’ll be bringing three vital parts of the book business together at one show, under one roof,” says Jewell. “It will be an amazing opportunity for our members to get down to business in a way that aligns with current times.”
For more information contact Wanda Jewell, Executive Director, SIBA, at email@example.com