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What's on Lady Banks Bookshelf in February?

Posted By Linda-Marie Barrett, Wednesday, January 30, 2019

What's on Lady Banks' Bookshelf in February?

SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k.  We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week. 

Since SIBA redesigned Lady Banks Bookshelf last spring, this promotion experienced a 23% increase in audience reach(from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.

By promoting through Lady Banks, publishers are making an investment in SIBA member bookstores’ attention and market. SIBA works with them to select titles your customers are looking for, and then we drive those customers to your stores.  It’s very worth your while to bring Lady Banks Bookshelf titles in before the month begins, and put up a display.

Our February featured titles are:
  • Never Let Go by Elizabeth Goddard (Revell)
  • The Age of Light by Whitney Scharer (Little, Brown)
  • Go Ahead in the Rain: Notes to A Tribe Called Quest by
    Hanif Abdurraqib (University of Texas Press)
  •  So Here I Am: Speeches by Great Women to Empower and Inspire by Anna Russell (White Lion Publishing)
  •  The Last Thing You Surrender by Leonard Pitts, Jr. (Agate Bolden)
  • Biddy Mason Speaks Up by Arisa White (Heyday)

Here is a link to the collection on Edelweiss.



Tags:  lady banks bookshelf 

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