How do we get customers to buy books on our website? How do we make it easier to find things? How do we know what is most important on the site?

If there is one thing the pandemic underscored for bookstores, it was the importance of having a good webiste. Almost overnight store websites became the primary point of contact and source of sales for stores forced to operate behind closed doors. Site updates were no longer an afterthought, but high priority. Gwyn Ridenhauer of Matchbook Marketing talks to booksellers about their store websites, and booksellers chime in on suggestions for some common issues.