Time: Wednesday, November 11, 2-2:45PM EST

Interested in learning more about email marketing with Edelweiss 360?  Sara Richmond, Director of Communications and Marketing at Edelweiss, will introduce the program and walk through creating a campaign in 360. Jamie Rogers Southern, Interim Executive Director of Bookmarks in Winston-Salem, NC has generated substantial book sales through this program, and will show some examples of successful campaigns. They’ll also be ready to answer your questions.

The program in a nutshell: Edelweiss360 allows bookstores to quickly create targeted email campaigns that promote titles or events. This allows stores to provide personalized customer service and handselling in a virtual environment. Emails can direct sales to either the shop’s website or the store’s BookShop virtual storefront. 

Edelweiss360 integrates store sales and inventory data with title data into a simple email marketing platform. This means stores can send an email about upcoming history books to their customers who have purchased history books from them in the past – all without needing to worry about jacket cover images, copying title info, running customer reports, or manually managing eCommerce links.  

Register here.