A bookstore that doesn't do events? That doesn't bother with Twitter? Annie Jones from The Bookshelf in Thomasville, Georgia, and Adah Fitzgerald of Main Street Books in Davidson, North Carolina host "Branding and Messaging for Your Store" -- a session on the do's and don'ts of creating your store brand and staying in touch with your store mission. Now, more than ever, your stores brand and message is viewed through a narrow lens. Listen to how branding works, and how best to present yourself to your community.