Orders are now open for the Holiday Catalog -- a key element in maximizing 4th quarter sales for SIBA bookstores. Although the deadline to place your catalog order is June 15th, there are good reasons to start your catalog order now.

For one thing, stores who have placed their order can be part of the Holiday Catalog Cover contest. Right now publishers are submitting designs for this year's catalog cover, but it is participating booksellers who will vote on which cover design will be used.

More importantly, one of the major benefits of participating in the Holiday Catalog program is the ability to use direct and saturation mail to reach both regular and new customers. Saturation mail -- sending your catalog to residents of a specific zip codes and carrier routes -- is an effective way to get your store's name in front of new customers you have not been reaching. To take advantage of this benefit, you must have your store order at least started by June 1. Don't wait until the last minute.

Stores who ordered catalogs in the past three years: Click here
Stores who need to create an account: Click here

Visit RAMP for more detailed information, to download the marketing kit.