Cindy Dach's "Time Management 101 for Booksellers"
Booksellers all across SIBA territory attended Cindy Dach’s “Time Management 101 for Booksellers B3! Webinar.” Cindy Dach is the co-owner of Changing Hands Bookstores and First Draft Bookbar in Tempe and Phoenix, Arizona. In her presentation, she shared techniques for time management, planning, and organizing daily tasks, all with an eye toward completing big-picture projects. She voiced a frustration common to many retail managers and store owners--books on time management and organization don’t address well the needs of frontline retail businesses, in which constant interruption, schedule juggling, and time-lining numerous programs from procedures manuals to bookfairs are common challenges. She did her own research and found tools that worked for her, her stores, and her employees. As she shared these tools with webinar attendees, she emphasized that everyone has to find what works for them, as no one tool works well for everyone or every store. In her stores she’s had to change tack from time to time when it became obvious that some personality types weren’t able to make good use of internal communication platforms or organizational tools. She’s also worked with employees to help them adjust to necessary changes and then witnessed their productivity and work/life balance increase dramatically. For those who missed out on Cindy’s presentation, or want to see it again and take more notes, here’s a link to view.
B3! Webinar: How to develop, grow, and run a successful podcast
Join us on Wednesday, May 8 at 2PM to listen to three presenters of book-centered podcasts. Annie Jones, owner of The Bookshelf and host of From the Front Porch, Mitchell Kaplan, owner of Books & Books and host of The Literary Life, and author Anne Bogel (AKA Modern Mrs. Darcy), host of What Should I Read Next? have developed very popular podcasts with a national audience. Booksellers looking to grow their store brands, reach more customers in their communities and beyond, and maybe even sell more books, will learn much listening to these experts share their best tips. Please RSVP firstname.lastname@example.org to attend.
Meet our presenters:
Annie Jones began living her Kathleen Kelly-dream in 2013, when she took over operations of The Bookshelf in downtown Thomasville, Georgia. Annie adores leading story time for local little ones and acting as the shop's very own Nancy Drew, determined to find just the right book for just the right person. Annie also co-hosts From the Front Porch, The Bookshelf's popular weekly podcast about books, small business, and life in the South. From the Front Porch hit its one millionth download in February 2019, and together, Annie and her co-host Chris have produced over 200 episodes. In 2016, Annie was featured as one of Southern Living magazine's 50 innovators changing the South, and in 2017, The Bookshelf was recognized as Small Business of the Year by the Thomasville-Thomas County Chamber of Commerce.
Anne Bogel is the creator of the very popular blog Modern Mrs. Darcy. Her book lists and reading guides have established her as a tastemaker among readers, authors, and publishers. Books are the foundation of her site, which has been affectionately dubbed “a lifestyle blog for nerds.” She’s the author of I’d Rather be Reading: The Delights and Dilemmas of the Reading Life and Reading People: How Seeing the World through the Lens of Personality Changes Everything. Her weekly podcast, What Should I Read Next? is devoted to book talk, reading recommendations, and literary matchmaking. She’s based in Louisville, Kentucky.
Mitchell Kaplan founded Books & Books in Coral Gables, Florida in 1982 and has since opened numerous locations including stores in Key West and the Cayman Islands. Books & Books was named Bookstore of the Year in 2015 by Publishers’ Weekly. Mitchell is a co-founder of the Miami Book Fair, the former President of the American Booksellers Association (ABA) and served on the Board of ABFFE, the American Booksellers Foundation for Free Expression. In 2011, Mitchell received the National Book Foundation’s prestigious “Literarian Award for Outstanding Service to the American Literary Community” His podcast The Literary Life features candid conversations with Mitchell and his guests.
On Wednesday, April 10 at 2PM EST, SIBA is hosting “Summer Reading for Kids” as part of our Publisher Picks: Best Bets for SIBA Booksellers series. In this bi-monthly series, publishers, editors, marketing directors, and reps present their favorite frontlist titles via Zoom to booksellers. Besides forging important connections with publishers and their reps, attending booksellers will discover new titles to add to their store shelves and earn 10 B3! points. The following industry folks will present on 4/10: Becky Monds, the Editorial Director for the fiction department at HarperCollins Christian Publishing, John D’Esposito, an Inside Sales Representative with IPG, Nadia Almahdi, the marketing manager at Little Bee Books, and Catherine Onder, Senior Vice President and Publisher of the Books for Young Readers group with Houghton Mifflin Harcourt.
More information on our presenters:
Becky Monds is the Editorial Director for the fiction department at HarperCollins Christian Publishing. After working as an events coordinator and marketing manager at an independent bookstore in Nashville, she joined Thomas Nelson in 2007 as an editor in Fiction. She loves spending time with her husband and twin preschoolers, knitting, waterskiing, and, of course, reading great fiction.
John D’Esposito joined the IPG team in November 2018 as an Inside Sales Representative – a role created to strengthen the company’s relationship with booksellers in the Southeast. A New York native, he has worked in publishing for the past 8 years, most recently in foreign rights at both HarperCollins and Trident Media Group. His favorite authors include Donna Tartt, Lauren Groff, Ned Vizzini, and Karen Russell.
Nadia Almahdi is the marketing manager at Little Bee Books. After working at Scholastic and Book of the Month, she joined the Little Bee team in December 2017, overseeing marketing for children’s books across the Little Bee, BuzzPop, and Yellow Jacket imprints. She loves getting to work on different book formats and helping to instill the love of reading in kids of all ages. In her free time, she enjoys baking, travel, and reading.
Catherine Onder is Senior Vice President and Publisher of the Books for Young Readers group. In addition to overseeing HMH’s children’s publishing, she edits such authors as Erin Bow, Ally Carter, and Traci Chee.
Cindy Dach, co-owner of Changing Hands Bookstores and First Draft Bookbar (Tempe, & Phoenix, AZ), will present techniques for time management, planning, and organizing daily tasks, all with an eye toward completing the big-picture projects. Finding it hard to deal with interruptions, protect your time, and achieve your goals? Dach has developed tools and approaches specific to the world of bookselling to address these problems and be more effective. Please RSVP email@example.com to attend.
February Small Press Presents: Spring and Summer Picks
Publisher Picks: Best Bets for SIBA Booksellers: Publisher Picks brings publishers and booksellers together outside of rep visits to stores and the Discovery Show.
Featuring: Michael Reynolds, Editor in chief of independent publisher, Europa Editions, Carin Siegfried, the Mid-Atlantic field sales representative at Macmillan, Emily Midkiff, editorial assistant and marketing director at Month9Books, Meg Reid, Director of Hub City Press, and Lynn York, publisher of Blair.
On Wednesday, Feb 20 at 2PM EST, SIBA is hosting “Small Presses Present their Spring & Summer Lists,”as part of our Publisher Picks: Best Bets for SIBA Booksellers series. In this bi-monthly series, publishers, editors, marketing directors, and reps present their favorite frontlist titles via Zoom to booksellers. Besides forging important connections with publishers and their reps, attending booksellers will discover new titles to add to their store shelves and earn 10 B3! points. The following industry folks will present on 2/20: Michael Reynolds, Editor in chief of independent publisher, Europa Editions, Carin Siegfried, the Mid-Atlantic field sales representative at Macmillan, Emily Midkiff, editorial assistant and marketing director at Month9Books, Meg Reid, Director of Hub City Press, and Lynn York, publisher of Blair. Please RSVP firstname.lastname@example.org to attend.
Michael Reynoldsis the Editor in chief of independent publisher, Europa Editions. He is the recipient of numerous industry awards, and has served on the jury for the PEN/Heim Translation Fund, the Gutekunst Prize for Young Translators, and the foreign jury of the Strega Prize. He is a regular speaker at the Columbia School of Journalism’s Columbia Publishing Course, and at publishing and translation conferences in America and internationally. He is the founder of Bookselling Without Borders, a scholarship program that diversifies the culture of reading by building bridges between the American bookselling community and the international book industry. He is also an author and a translator whose published translations include three historical mysteries by Carlo Lucarelli, and Viola Di Grado’s prize-winning novel, 70% Acrylic 30% Wool.
Carin Siegfriedbegan working with books at the ripe old age of 17 with her college job in the Davidson College campus library and her summer job at the Vanderbilt University Bookstore. After graduation, she worked at Bookstar (a B&N), as a bookseller and shipping & receiving supervisor. She next moved to Ingram Book Company as a junior buyer and then decided to pursue work as an editor in New York. After five years in editorial at St. Martin’s Press, Carin got a job in sales at Baker & Taylor. After that, she worked as a freelance editor until she could move back to the New York area as the sales manager for Soho Press. She founded the Charlotte chapter of the Women's National Book Association and has served as the National President of the WNBA. She is currently the Mid-Atlantic field sales representative at Macmillan and lives in Montclair, New Jersey.
Emily Midkiff loves reading so much so that she got a PhD in children’s and YA literature. You don’t have to call her Dr. Midkiff, though. She just did it for the books! Emily especially adores fantasy and science fiction storytelling. She was a professional princess at a children’s theater for nine years, cosplays at fan conventions, and makes appearances at every available Renaissance Faire to fool everyone with her trusty goat puppet. At Month9Books, Emily applies her love of story to the roles of editorial assistant and marketing director.
Meg Reid is the Director of Hub City Press in Spartanburg, South Carolina. A book designer and editor, she also writes extensively about all areas of design. She holds an MFA in Nonfiction from University of North Carolina Wilmington, where she served as Assistant Editor of the literary magazine, Ecotone, and worked for the literary imprint Lookout Books.
Lynn Yorkis the Publisher of Blair. In January 2018, the nonprofit Carolina Wren Press acquired the titles of John F. Blair, Publisher. The resulting press, based in Durham, NC, is named Blair. She is the author of two novels: The Piano Teacher (Plume, 2004) and The Sweet Life (Plume, 2007), a Booksense Notable Book. She holds a BA in English from Duke and an MBA/MA from University of TX Austin. She has taught workshops at Duke’s Osher Institute, NC State University, High Point University, and elsewhere. She has served on the Board of Directors of the NC Arts Council, the NC Art Society, and Carolina Wren Press.
B3! Webinar with Bryan E. Robinson: #Chill for Booksellers: Integrating a Healthy Work/Life Balance
Wednesday, February 6, 2019⋅2:00 – 3:00pm
The cycle of 24/7 work addiction can be difficult to break, but according to Bryan E. Robinson, Ph. D., a licensed psychotherapist and mindfulness expert, it’s only a matter of reframing priorities and practicing mindfulness. Chilling is not something you do. It’s a mindset, a way of being in the world. Bryan E. Robinson is the author of #Chill: Turn Off Your Job and Turn On Your Life. In our webinar, he'll present his philosophy and some tools and exercises to reframe priorities, practice mindfulness, and break a cycle of work addiction. He'll also take your questions about challenges that come up for you and your workplace. Please RSVP email@example.com to attend.
SIBA Booksellers praise Robinson's # Chill:
"Robinson's approach to workaholism comes from his own experience, so it is a compassionate and knowing approach to a subject that could otherwise get thorny. Still, you'll want to give it to your boss and your boss's boss, and anyone else whose own workaholism keeps you at your desk after hours."--Melanie McNair, former Director of Marketing and Events and Assistant Manager of Malaprop's Bookstore/Cafe
"Bryan has combined best practices from psychology, meditation, and mindfulness to create a guidebook for those struggling with work/life balance. Nearly every business owner I know could benefit from this book." --Jill Hendrix, owner of Fiction Addiction
SIBA kicked off 2018 with EUREKAsiba in Atlanta. Modeled on TED-talks, this daylong series of presentations by booksellers, industry experts, musicians, and writers offered booksellers insights on a range of topics including “Taking Your Social Media to the Next Level” (Sarah Benoit, JB Media Institute), “Is Profit a Dirty Word?”(Jill Hendrix, owner of Fiction Addiction), “A Self-Published Author Walks into Your Store...What Do You Do?” (Gordon McClellan, DartFrog), “Sensual Marketing: Creating Intimacy Through Storytelling” (Gwyn Ridenhour, Matchbook Marketing), and “Big Mouth: Big Marketing” (Kelly Justice, Owner of Fountain Bookstore). Over 50 SIBA booksellers attended the inaugural EUREKAsiba. Registration for EUREKAsiba in 2019 opens on January 1st. Mark your calendar and save the date for March 18-20 in Atlanta!
SIBA enlisted Maribeth Pelly, event planner at Booktowne and independent marketing consultant, to present in two extremely popular webinars: “How to Pitch Your Store to Publishers” and “How to Prepare a Press Kit for Your Store.” As a bonus, Maribeth coached attendees at Book Expo, before their Publicist Speeddating events.
SIBA partnered with Sarah Benoit of JB Media Institute, who offered a three-month course “Social Media and Content Marketing” to SIBA booksellers. Those who attended, including SIBA staff, raved about how it improved their social media efforts. We’ll keep you posted when another course opens.
In 2018 SIBA offered the following webinars:
Creating Community: Developing and Maintaining an Authors in School Program
Non-Traditional Bookstores: Hybrids, Pop-ups, and Non-Profits
Getting your Staff on Edelweiss
Bridging the Divide and The Open Discussion Project
Creating and Managing a Successful Online Sales Campaign
Avid Bookshop's Favorite Bookstore Forms, Documents, and Procedures
Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors.
Priya Parker on the Art of Gathering for Booksellers.
The Art of the Pitch: Handselling Books & Sidelines to Customers
Many of these webinars were recorded. You can watch Maribeth Pelly’s webinars, and see some handy checklists for press kits here. Recordings of our other webinars are here, at the bottom of the page. We’re looking forward to presenting more webinars in 2019, beginning with Book Subscription Services on January 9, 2019. If you’re interested in attending, please email firstname.lastname@example.org to reserve your spot. Attendance at any SIBA event-online or in person-gets you B3! points, which translate into $$ you can use towards future SIBA programming, to pay for tickets, registration fees, and more.
Much of our educational programming is made possible by SIBA booksellers, who present their best practices, tips, and great ideas to other booksellers. Thank you to everyone who presented in 2018. You offered so much and we really value and appreciate your time and effort. We’d love to hear from booksellers about any topics they’d like us to address in 2019. Please share your ideas by emailing email@example.com.
Posted By Linda-Marie Barrett,
Thursday, December 6, 2018
Book Subscription Services B3! Webinar with Jamie Rogers Southern and Julie Jarema on Wednesday, January 9 at 2PM
Want to launch a subscription service at your store, or improve an existing one? Two booksellers with successful subscription services will share their approaches and offer advice to attendees.
Jamie Rogers Southern is the Operations Director of Bookmarks, a literary arts nonprofit organization in Winston-Salem, NC. Bookmarks offers a Signed First Editions Club and a Young Reader Subscription Service. Customers can choose between a six-month or yearly subscription and have the option of receiving the books by mail or picking them up in-store.
Julie Jarema is a Bookseller and the Book Subscriptions Manager at Avid Bookshop in Athens, GA. Avid’s subscription service includes all reading levels and is tailored to suit each customer’s individual tastes. It is available in six-month and twelve-month options.
Posted By Linda-Marie Barrett,
Friday, November 9, 2018
Highlights from the Art of Gathering B!3 webinar with Priya Parker
SIBA booksellers recently spent time via a B!3 webinar with Priya Parker, author of The Art of Gathering: How We Meet and Why It Matters. Ms. Parker is a master facilitator and the founder of Thrive Labs, at which she helps activists, elected officials, corporate executives, educators, and philanthropists create transformative gatherings.
Describing her craft as group dynamics, Ms. Parker offered many creative ways to change-up bookstore events to put the emphasis back on meaningful purpose, rather than on familiar formats and logistics. She said, “Bookstores are going through a purpose crisis.” She suggested that a “more animating purpose than selling books,” which is something Amazon and so many other places can do as well, is to inspire reading and connect people who might not otherwise not connect through text. If your events are meaningful, people will return in droves.
She recommended bookstores internally develop a set of ethos and values, and come up with five things (formats, setting, promotions, etc.) that created successful events in the past. Then communicate this information to publicists. Once an event is scheduled, booksellers can use this time, what Parker calls “moments of influence,” to help publicists and authors learn how to be part of the store's unique gathering, to "prime" them. When the author arrives for the event, make sure the person greeting the author repeats what was sent in the emails, sharing not only logistics, but a sense of what is great about the bookstore, to give them courage about what works in your store.
She suggested a number of fun variations on the traditional author reading. She said, "Every gathering is a temporary alternative world. You have the opportunity to create a world for participants." She added, "Every book event has the opportunity to embody the principles of the book." Because people disproportionately remember the first and last five percent of a gathering, she advised staying away from opening with logistics about cell phones and parking. Instead, communicate that information differently, perhaps giving people as they enter a card with logistics and a prompt that connects people to each other. You could even make one side a name tag. Or begin the event with a “cold open” in which you meaningfully connect the audience to your store, the sense of purpose you’ve created around this event, and to each other before you get into event logistics. Some of her format variations:
Rather than have the author read their book, have ten guests read a paragraph or page from the author’s work.
Set out chairs in concentric circles rather than rows.
Begin and end the event with a ritual.
Invite audience members to speak to each other for the first few minutes of the gathering (perhaps primed with questions about the book, your community, etc.).
Host events in different neighborhoods.
Use mysterious language in promotions to build intrigue. For example,"Someone's going to wind up in a bathtub."
When asked by a bookseller, “How do you keep from burning yourself out?” when trying to make every event meaningful, Ms. Parker responded that the process of creating meaningful gatherings will be energizing rather than being on autopilot, which can be exhausting. She said, “When you create organic meaningful gatherings . . . you get fuel back from feedback. It creates its own virtuous cycle.” She also emphasized that "meaningful gatherings don’t have to be expensive; part of the freedom of moving away from traditional formats is that we can take five to ten minutes to think up a simple human hack that changes the dynamics of things."
Ms. Parker was also asked how to prime “guests” for an event when you don’t know who they are in advance. She recommended thinking very deeply about the language, image, and content of the invitation or promotional materials. Instead of calling author events “events,” choose subcategories like hootenanny, salon, saloon, even funeral, if it works for the book; throw people off scripts to build intrigue. She advised, “Don’t be afraid to play around with rules. Passionate communities are built when people create purposeful, specific, disputable gatherings and enforce the norms around them.”
To hear the many ways Ms. Parker suggests reformatting author events, including book festivals, listen to the webinar and prepare to be hugely inspired to shake things up!
Posted By Linda-Marie Barrett,
Monday, October 1, 2018
B3! Webinar: The Art of the Pitch: Handselling Books & Sidelines to Customers
November 7 at 2PM, via Zoom!
Listening to customers, discerning their needs, and suggesting the best match is an art form that, when mastered, results in bigger and better sales. As we head into the biggest retail season of the year, what better time to listen to these veterans share their tips and tricks to profitably connect with your customers?
This webinar, for new booksellers learning the ropes, and veterans who seek a fresh look at handselling, offers tips and tricks from three experts: Toni Hetzel (sales representative at Penguin Random House), Caroline Green Christopoulus (gift and book buyer at Malaprop's Bookstore/Cafe), and Pete Mock (book buyer at McIntyre's Books). They’ll each present on a different aspect of hand selling/pitching, and take your questions during the second half of the webinar.
Toni (right) is a life-long reader starting with her school library and the library book mobile. She worked for 6 years for Chapter 11 Bookstores in Atlanta and has been a Random House sales rep for 18 years. She grew up in a small town in western North Carolina and currently lives in Decatur, GA with her husband, two kids, one dog, and three cats.
Caroline works at Malaprop’s Bookstore/Cafe, where she has been a bookseller for seventeen years and buyer for thirteen. She bought children's books for a number of years, and is now one of Malaprop's sidelines buyers and the consignment buyer. She and her husband live in Asheville and are proud foster parents.
Pete calls them as he reads them. He came to McIntyre’s Books in 1995 and has developed a reputation for recommending lesser-known mystery authors and often-missed authors from other genres. He’s never short on opinions but is willing to back up what he has to say. Customers come in and call regularly to check on what he’s reading and make plans accordingly!
Priya Parker on the Art of Gathering for Booksellers: a fresh look on how to approach author events, book clubs, staff meetings, and more.
B3! Webinar with Priya Parker, author of "The Art of Gathering: How We Meet and Why It Matters"
Time: Wed, Oct 31 at 2pm via Zoom.
In The Art of Gathering, Priya Parker argues that we rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play.
Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker will discuss what works, what doesn't, and why. For booksellers hosting author events, book clubs, community gatherings, staff meetings, and more, this webinar offers an opportunity to hear from an expert, ask questions, and receive advice to enhance and improve this area of your business.
On Wednesday, October 17 at 2pm SIBA hosts the B3! Webinar: Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors. Josh Floyd and Kimberly Daniels Taws, with the addition of Jamille Christman, are reprising their presentation from the SIBA revival on July 20. Josh is with IngramSpark, and will give an overview of how bookstores are utilizing their services in various ways, including producing store-branded journals. Kimberly will share her work with local authors and the store's approach to publishing with IngramSpark. Jamille of Eagle Eye Books will discuss the success of consignment programs that are marketing specific, using IngramSpark materials.
Keebe Fitch of McIntyre's Books in Pittsboro, NC attended the revival and praised, "This revival session was jam-packed with good information. My coworker felt we picked up more in that short period that was useful to our store going forward than any other education we participated in this year."
Sarah Goddin of Quail Ridge Books also attended and added, "Josh gave a really valuable presentation on using Ingram Spark for setting up a bookstore publishing program. Having Kimberly's first-hand experience with it made it even more useful. I couldn't scribble notes and ideas down fast enough."
Josh Floyd promotes the growth, sales, and brand of the IngramSpark platform by providing education, information, and best practices for Ingram's Publish-on-Demand services. Josh has been with Ingram for 7+ years first working as a Lightning Source Publisher Representative, then as an Ingram/IPS Independent Bookstore Representative, and is currently with IngramSpark as the Senior Key Account Sales Manager.
Kimberly Daniels Taws is excited to celebrate The Country Bookshop's 65th anniversary this year. She was born in Raleigh and after living in several other states returned to North Carolina in 2010 to take the helm of the beloved Southern Pines institution. She lives in Pinehurst with her husband and two sons age 17 and 2. Past president of the Southern Pines Business association and SIBA board member, she was is president elect of the SIBA board.
Jamille Christman is the Marketing and Event Coordinator for Eagle Eye Book Shop in Decatur Ga. She created Eagle Eye's Consignment Program, focused on marketing and helping self-published authors learn how to market their book.
Did you know that SIBA member bookstores have submitted over 500 reviews of books on Edelweiss+ in the last three months? The option to post reviews to SIBA at the same time as they are sent to Indie Next and publishers has proved so convenient and effective that SIBA regularly receives 20+ reviews from booksellers every week. You see some of the highlights below. But from our perspective here at SIBA, having such enthusiastic feedback has been invaluable. When eight different booksellers post rave reviews of Tommy Orange's book, There There, that tells us it's going to be an important title for SIBA members!
But Edelweiss is not just a tool for requesting review copies and posting reviews. Stores use it to communicate with sales reps, create and track orders, gauge the general interest in forthcoming books, research selections for book clubs and community groups, identify potential future events, and inform their staff about forthcoming books.
Watch last month's B3 Webinar, "Getting Your Staff on Edelweiss" to hear Jill Hendrix, owner of Fiction Addiction in Greenville, SC, explain the many ways she uses Edelweiss in her store and encourages her staff to participate as well.
Developing and maintaining an active, growing author event program is the key to success for most bookstores. One of the biggest challenges is getting your store on author tours, especially when you’re off the beaten trail, or in competition with a number of stores nearby. SIBA booksellers who attended our webinars with Maribeth Pelly-- How to Prepare a Press Kit for Your Store and How to Pitch Your Store to Publishers--are putting the final touches on their press kits and marketing efforts in advance of Book Expo, where they’ll attend publicist speed dating events, and meet publicists and reps at their booths and meeting rooms.
Want to practice your pitch before the meetings, or show your press kit to an expert? Maribeth Pelly will be at the ABA lounge on Wednesday (5/30) from 10-1145am, and 2-3pm to go over your pitches. We hope you’ll take advantage of this opportunity to check in, finesse your approach, and walk confidently into those meetings! You can email Maribeth in advance to schedule an appointment, or just show up during those times.
Maribeth Pelly is a marketing consultant who helps transform new and underperforming businesses. She’s also the event planner at her local independent bookstore, Booktowne.
Posted By Linda-Marie Barrett,
Wednesday, May 16, 2018
Bridging the Divide and the Open Discussion Project with Sarah Goddin and Chris Finan on Wed, 5/23, at 2PM via Zoom!
Join Sarah Goddin of Quail Ridge Books as she discusses her store’s success with their “Bridging the Divide” book club. The club's goal is to foster dialog and better understanding between people with different political viewpoints and to provide a safe space for civil discourse on controversial or divisive topics. Chris Finan of The National Coalition Against Censorship will discuss The Open Discussion Project, which seeks to create a new kind of reading group that will bring people of opposing views into dialogue about the issues that divide us. Booksellers will have an opportunity to ask questions of Sarah and Chris, to explore how this programming could serve their stores and communities. Please RSVP firstname.lastname@example.org to sign up to attend.
Sarah Goddin is general manager of Quail Ridge Books, a 9000 square foot store in Raleigh, NC. She has been a bookseller for 40 years, starting with Waldenbooks in 1978, then opening and running her own store, Wellington's Books, in Cary, for 10 years, finally landing at Quail Ridge Books in 1996. Sarah has served on various ABA committees such as the Booksellers Advisory Council, Education and Abacus task forces, and as chair of the Spring 2017 Indies Introduce adult book selection committee.
Chris Finan is executive director of the National Coalition Against Censorship, an alliance of 56 national non-profits, including the American Booksellers Association. He has defended the First Amendment rights of booksellers for many years and most recently led American Booksellers for Free Expression. He is the author of From the Palmer Raids to the Patriot Act: A History of the Fight for Free Speech in America. His new book is Drunks: An American History, which will be released in paperback on June 5.
Posted By Linda-Marie Barrett,
Wednesday, May 9, 2018
Make the Most of May: Join Us for Three Educational Opportunities to Be a Better Bookseller!
Wednesday, May 16 at 2PM: B3! Bookclubdiscusses Your Leadership Edge: Lead Anytime, Anywhere by Ed O’Malley and Amanda Cebula. Sarah Bagby, owner of Watermark Books in Wichita, KS, praises this book as one that “teaches—or refreshes—skills for anyone to be a leader…[and] presents a step-by-step process designed to break down barriers in order to create change...This small book is a big gem.”Some things to consider in advance of our book club discussion: What are your leadership challenges? Are they technical or adaptive (the book will explain what this means)? Are you in a position of authority at your store? Are you fully-whelmed at work, or do you find yourself under/overwhelmed? Please email Linda-Marieif you need a copy of the book or have any questions about the book club.
Wednesday, May 23 at 2PM: Bridging the Divide and The Open Discussion Project with Sarah Goddin and Chris Finan.Join Sarah Goddin of Quail Ridge Books as she discusses her store’s success with their “Bridging the Divide” book club. The club's goal is to foster dialog and better understanding between people with different political viewpoints and to provide a safe space for civil discourse on controversial or divisive topics. Chris Finan of The National Coalition Against Censorship will discuss The Open Discussion Project, which seeks to create a new kind of reading group that will bring people of opposing views into dialogue about the issues that divide us. Please email Linda-Marie to sign up or if you have any questions.
Thursday, May 24 at 2PM: How to Pitch Your Store to Publisherswith Maribeth Pelly. This is our second webinar with Maribeth Pelly, event planner at Booktowne and independent marketing consultant. Booksellers will find out how to have productive conversations with publishers, what publishers want to know (and what they don’t), and how to build a successful author event program, no matter what your store size. We’ll also observe a SIBA bookseller pitch to a publicist at Penguin Random House, and discover some great tips for online and in-person pitching. Attendees of this webinar are invited to a meet & greet pep talk with Maribeth at Book Expo before Publicist Speed Dating begins. Please email Linda-Marieto sign up or if you have any questions.
SIBA booksellers who attended Maribeth Pelly’s webinar “How to Prepare a Press Kit for your Store” are now working on creating or retooling their store press kits in advance of trips to Book Expo. Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant, live-critiqued eight press kits from small and large stores with different approaches to their events programming. Pelly noted SIBA-member stores tend to focus on their story and place in their community, which is very positive. However, she emphasized the importance of including an up-to-date grid, something lacking in most press kits critiqued, showing numbers for attendees, venue seating, and books sold at successful author events. Pelly’s Easy Press Kit Checklist and Press Kit Template are now available in SIBA’s Peer Brain Trust under “Working with Publishers.” Pelly’s next webinar with SIBA is How to Pitch Your Store to Publicists on Thursday, May 24 at 2PM. Attendees will learn how to have productive conversations with publishers at Book Expo’s Speed Dating, and to stay on publishers’ radar all year long. Please sign up to join us!
A recording of Pelly’s Press Kit webinar will be available soon. Booksellers who attended shared the following:
“It helped me de-clutter and focus on what is essential...It was very helpful to take notes and listen to her responses and critiques; her criticisms of all of the different press kits were the best part as she allowed her honest reactions and thought processes to come through rather than just leaving us to rely on her tip sheet...We're putting direct input from the webinar onto the page!”--John Cavalier, Owner of Cavalier House Books
“Having our newly minted press release critiqued by Maribeth was affirming. She thoroughly explained the rationale behind the advice she gave us for changes and helped me see how well we were and weren't communicating our strengths. Maribeth offers fresh eyes combined with real focus on the appropriate goals for each element of a press kit.” --Adah Fitzgerald, Owner of Main Street Books
“I enjoyed seeing what everyone else does and seeing the examples...I am planning on attending the next one and think it will be a great build on the previous material. I did make a quick reference numbers sheet which was something we were lacking. I have since shared with publicists and reps so hopefully will see some traction from that!”
--Jamie Rogers Southern, Operations Director of Bookmarks
“Avid definitely benefited from having our press kit reviewed by Maribeth. It was great to hear what we were doing right, and things we could improve upon. It was definitely worth my time to attend the webinar.”--Rachel Watkins, Communications Director of Avid Bookshop
"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop
"I got a whole lot out of it. I will be designing the [press kit] solely off what I have learned and it helped us out a whole lot. I am so glad I got to be a part of it."--Jamille Christman, Marketing Director of of Eagle Eye Book Shop
"As quickly as we move past IBD, I will be using the template, and the copious notes I took during the presentation to design my very first store press kit. I found the evaluations of other bookstore press kits super helpful, as I am a visual learner. I will fashion mine according to the best examples Maribeth pointed out, and look forward to shopping it at BOOK EXPO."--Star Lowe, Owner of Star Line Books
April 25 at 2PM: Getting your Staff on Edelweiss with Jill Hendrix. Join Jill Hendrix of Fiction Addiction to learn how to use Edelweiss for reviews, requesting ARCs, author event proposals, etc., plus instruction on creating tags and filters to share with staff. Edelweiss is a wealth of information on the books your customers want. And it is a wonderful way to get your store on the radar of many publishers. Plus SIBA has her own share button where booksellers can let us know which books they love. Earn B3! credit by attending the webinar and using Edelweiss to let us know about your fave titles. RSVP with email@example.com.
When Wanda Jewell told me that our annual site visit to the Innisbrook Resort in preparation for upcoming Discovery Show in September would be in March, she did warn me. "It will be during Valspar" she cautioned. I must have looked blank, because she added "the golf tournament." I shrugged and nodded. It was Florida. There would be golf, I thought.
It wasn't until we hit the traffic on US 19 and found ourselves behind a row of coach buses that I realized, oh it's a GOLF TOURNAMENT. I'm not a huge golf fan, but I still immediately called my dad. "Guess where I am!" I gloated. (Read more! || Register for #SIBA18)
So what do we have to look forward to in September?
Well, the place is beautiful.
The exhibit hall is fantastic.
The rooms are really, really comfortable.
USEFUL TIP: CO-HOST YOUR FACEBOOK EVENTS WITH SIBA
Are you creating events on Facebook? SIBA would like to co-host those events with you. When creating the event just choose Authors 'Round the South as your co-host. It's easy and likely to increase not only awareness but attendance at events. This makes it easy for SIBA to share the upcoming event with her 15,000+ Facebook friends and followers. Be sure to tag the author and publisher in your events post. We are at your service.
EUREKAsiba: BUILDING LITERARY BRIDGES with Broche Fabian
"Diversity is being invited to the party. Inclusion is being asked to dance."
How long you've been a bookseller: I've been a bookseller for 16 years. 10 years at Borders and 6 at Quail Ridge.
Best part about being a bookseller: . . .is the books! I get to buy and sell books for a living! And, of course, connecting with people through books.
Books I'm reading:
I just finished Sadness is a White Bird by Moriel Rothman-Zecher. Almost finished The Sea Beast Takes a Lover by Michael Andreasen. In the middle of Frankenstein in Baghdad by Ahmed Saadawi. And just started The Mars Room by Rachel Kushner.
They are all wonderful and completely different from each other.
Favorite handsell of 2017: Spill Simmer Falter Wither by Sara Baume
So beautiful and beautifully written, devastatingly sad, but in a way that reminds you that you're alive.
Social Media Handles: I'm not on social media. I did Twitter for about 6 months, but made myself delete it.
Best thing we did this year at the store:
I'd have to say, the amazing people we hired this year. We have a wonderful staff, but this year in particular we added some incredible people with great experience in and out of bookselling
Top priority for 2018: Get the word out. Get all these amazing books in people's hands and brains.
And get people to realize that if they don't buy from us, we won't be around forever. Don't take your independent bookstore for granted.
Favorite SIBA programming benefit:
SIBA gave scholarships to two of our staff to go to New Orleans, which they raved about. I'd love to learn more about what SIBA does.
Mystery to Me bookstore, Madison, Wis., added a new twist to its staff recommendations by featuring selections on its sidewalk chalkboard: "New board outside! Ever wonder what your booksellers' favorite books are? Every week we will tell you! This is our first one with Jayne, Joanne and Morgan's favorite books currently! Ask us about them on your next visit!"
THE BOOKS YOUR COLLEAGUES ARE TALKING ABOUT
Submitted this week on Edelweiss+ using the "send to SIBA" option. Thanks to Avid Bookshop, Octavia Books, Square Books, Turnrow Books, Bookmarks, The Country Book Shop, McIntyre's Books, Malaprop's Bookstore/Cafe, Quail Ridge Books, Fiction Addiction, Union Avenue Bookshop, and Fountain Bookstore.
9780525508748 The Distance Home 8/1/2018
"Saunders shows us a world where hate and love are made of the same stuff."
9780763696078 Square 5/8/2018
"OMG! Can this pair get any cuter?!"
9781476756554 The Mars Room 5/1/2018
"There is so much messy complexity here. Growing plant life in the cracks of a concrete slab. How do you describe such beauty?"
9780399180989 Spinning Silver 7/10/2018
"This book is filled with clever women making clever plans and saving the day."
9781617756276 Beautiful Music 5/1/2018
"Like beautiful music, this book is permeated with the power to make you sad, lift you up, and carry you home."
If your store does not have an Edelweiss+ account and need help setting one up, contact Linda-Marie.
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#siba18: Fall Discovery Show Sept 13-15 THU-SAT | Tampa, FL
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The Southern Independent Booksellers Alliance is a trade association which represents hundreds of bookstores and thousands of booksellers in Florida, South Carolina, North Carolina, Georgia, Louisiana, Alabama, Arkansas, Tennessee, Kentucky,
Virginia, and Mississippi. SIBA exists to empower, promote, and celebrate our core member bookstores in a spirit of partnership. "Core members" are independent, privately held, brick and mortar, commercially zoned bookstores with a
retail storefront, in our region.