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This began as a collection of posts provided to the no longer Bargain Book News for all booksellers from SIBA, with love. But it is switching to a blog for the industry with news that we hope is valuable for the industry at large, from SIBA, with love.

 

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Top tags: discovery show  #siba18  #siba19  lady banks bookshelf  publisher picks  advertising  authors  Bookseller education  booksellers  eblast  Edelweiss  ladybanks  publishers  rep picks  #okrapicks  B3! Webinars  Book Expo  books  buy  circle of sites  exhibit  holiday catalog  independent bookstore day  okra picks  social media  southern book prize  Sponsorship  tips  ARTS Calendar  B3! 

How You Can Help Booksellers Impacted by the Recent Hurricanes

Posted By Wanda Jewell, Wednesday, October 17, 2018

Binc

How You Can Help Booksellers Impacted by the Recent Hurricanes

In the wake of Hurricanes Florence and Michael, residents of the Carolinas and Florida are facing unprecedented amounts of damage. It's anticipated that in some areas the entire power grid will need to be rebuilt.

We have begun receiving requests for assistance and know that many bookstores and booksellers have been affected. We are currently helping two bookstores that were impacted by both hurricanes

  1. Tell every bookseller and bookstore owner affected by the hurricanes about Binc. We are here for them. Our Contact: help@bincfoundation.org or call us at 866-733-9064.
  2. Make a donation today. If you work for a company that matches charitable donations, today is the day to double your contribution.

We are counting on you to help booksellers and their families.

Thank you,
Kate & The Binc Foundation Team

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Put Your Money Where Your South Is!

Posted By Wanda Jewell, Tuesday, October 16, 2018

Put Your Money Where Your South Is!

The SIBA team spent all last week combing through our stats and advertising offerings to vet them for continuation, and we'll soon have a new advertising kit for you.  But I thought I'd share a few things we learned.  We have adjusted our non-member pricing across the board.  And certainly being a SIBA member will save you tons of money if you do advertise with us.  

Our eblasts are incredible.  I'm delighted to report that we see 33% open rate with this piece going to over 800 bookseller emails.  It is an incredibly effective way to insure that booksellers know about your new books and promotions.  Not to mention that the click-thru rate averages 6%.  That's right, not .06, but whole number 6%.  We don't send out more than one a day but otherwise you are in charge of scheduling when your news goes out to booksellers.  It would cost $300 just to mail an equal number of physical postcards, and it would not be put directly in front of the bookseller.  The eblast is opened on a computer or phone or laptop and is the largest promotion, screen-wise, we offer.  It also benefits from booksellers' trust in SIBA, and offers grateful booksellers to communicate with the publishers that support us.  Beyond that, you are able to collect the direct-contact info from the booksellers who do express interest and allows you to grow the tribe for your books or promotions. All of this is why the price of the SIBA eblast will rise to $549 in 2019.

SIBA publishes 2 SIBAland newsletters every Thursday, one for booksellers, and the one you are reading now for industry.  In the SIBAland newsletter for booksellers, we are seeing a 50% open rate.  That is amazing, and we offer the opportunity to place a header banner on this newsletter any week you choose for only $399, and we offer a 5-week run special that lowers the price even more.  This is another great way to reach southern indie booksellers.  You have less control when the message launches as it is sent every Thursday at 4pm but like the eblast, it's a great way to reach booksellers.

Lastly, we are lowering the price to advertise at sibweb.com - we will be working through a complete redesign of the site in 2019 and we want to make sure you get your value from advertising there.  In 2019, the price will drop to $399 for a month.  We will be asking booksellers to review the site regularly throughout the process and would love to see you try out some banner promotions there.

There's so much more coming your way in 2019, and we want SIBA to be your go-to for making sure your books, southern & others, are on the minds and in the eyeballs of southern indie booksellers.

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Upgraded eblast statistics now available!

Posted By Nicki Leone, Wednesday, October 10, 2018

Upgraded eblast statistics now available.

SIBA has recently contracted with the optimization service Email on Acid to provide advertisers with upgraded analytics for their eblast campaigns.

The SIBA eblast remains one of the most popular promotions SIBA offers to publishers:

  • They are simple. An eblast is a single message directed to a highly invested and motivated audience (SIBA store owners and frontline booksellers).
  • They are flexible. SIBA eblasts are optimized for both desktop and mobile platforms and can be scheduled to deploy on any day of the week.
  • They make an impact. At 800x800 pixels, eblasts offer the largest area of any online promotions for publishers to work with. An open eblast dominates the screen of any smartphone, tablet, or desktop computer.

SIBA eblasts also carry some of the highest open, impression, and clickthrough rates of any promotion that SIBA offers, making the $499 price one of the most cost effective and efficient ways to generate pre-pub excitiment for your book.

SIBA is now able to offer detailed previews of eblast campaigns on multiple platforms and browsers before they are sent -- allowing advertisers to spot and correct potential issues ahead of time.

A detailed summary of eblast campaign statistics is also now available, including not only open and clickthrough rates, but also engagement, geolocation, and email client information.

Tags:  eblast 

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Book Now for 2019 @ 2018 Prices

Posted By Wanda Jewell, Wednesday, October 3, 2018

Book Now for 2019 @ 2018 Prices

You have a ton of great books coming out in 2019, and advertising pricing will likely rise.  I encourage you to book now for 2019.  You can see the many offerings in our current Put Your Money Where Your South Is! brochure.  You can see the most updated specs and stats to help with decision making. And peruse our Press Kit for ROI.  Lady Banks Bookshelf has gotten a great face lift and remains and incredible value.  Circle of Sites continues to spread your book's banner ad across multiple bookstore websites. And the header banner in the weekly SIBAland newsletter to booksellers is a great way to get your message out to southern booksellers.  Don't delay, book today!

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Reps - Send us your picks for Winter 19

Posted By Wanda Jewell, Wednesday, September 26, 2018

Reps - Send us your picks for Spring 19

SIBA wants to do more to support Rep Picks year-round.  We'd like to invite the reps that serve southern bookstores to submit no more than five titles you are excited about selling into southern stores. We'd like titles that are pubbing for the Spring season; April, May, and June - your top picks for Father's Day, Mother's Day, Easter, Book Club, and Cinco de Mayo.  Email the list to wanda@sibaweb.com before Jan 1, 2019, and we'll share the list with our stores via an Edelweiss collection. 

 

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SIBA Website Survey

Posted By Wanda Jewell, Wednesday, September 26, 2018

We're redesigning your SIBAweb.com in 2019 and seeking your input!

We've created an anonymous survey to all our members, to gather information and feedback on sibaweb.com. This survey won't take long to do, and your opinions on the site, how you use it, what you love, what you don't, what you want to see in a future incarnation, will help guide us in our redesign.  Thank you so much for your time! 

Here's the link to the survey. 

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SIBA in the Springtime 2019 Call for Authors

Posted By Wanda Jewell, Wednesday, September 26, 2018

SIBA in the Springtime 2019 Call for Authors

We are making our plans for Spring and we'd love to include you. Here's how the event is shaping up and all of the opportunities for you to share your authors, books, and face-time with booksellers. 

Here's how things are shaping up:

Monday, March 18th - We are planning a Bookstores Bus Tour of the Atlanta-area bookstores and are in search of a sponsor at the $999 level.  We will also be hosting an Authors Dinner that evening and hope to share your authors and their new books with booksellers.

Tuesday, March 19th - EUREKAsiba* - This day-long bookseller event will be open to a maximum of 100 booksellers and will include lunch, a series of talks, breakouts, an author reception and dinner.  The American Booksellers Association will present an early morning education session and hold their Bookseller Forum over lunch.

Wednesday, March 20th - Carver Training - There will be a day-long Carver Training with Miriam Carver for anyone interested in learning more about the inner workings of SIBA's governance model.

Publishers are invited to participate and the pricing is as follows:  
$999 per publisher includes 3 titles in galley room, 2 attendees, 1 author; 
$899 includes 2 titles in galley room, 1 attendee, 1 author; 
$799 includes 1 title in galley room and 1 attendee.  
$699 includes single author + 1 title in galley room.
$599 includes single author only.
Every publisher sponsor will be listed on the website, and in the program. 
We will also have a materials table in the Galley Room for any materials publishers would like distributed to booksellers.  

 

*Items for any potential EUREKAsiba authors to consider:  Talks need to be between 11 and 18 minutes, and cannot go over time.  In developing your idea, write your idea down in one or two sentences. Ask yourself three questions: Is my idea new? Are you telling people something you're pretty sure they have not heard before? Is it interesting? Think about how your idea might apply to a room full of varied kinds of people. Who might be interested in it? Is it factual and realistic? If you are presenting new research, make sure your idea is backed by data and peer reviewed. If you are presenting a call to action, make sure it can be executed by members of your audience. If you answered “no” to any of these questions, refine your idea. Ask someone you respect who doesn’t work in your field, and if they answer “no” to any of these questions, refine your idea.

 

Here is a good structure for your talk.

1. Start by making your audience care, using a relatable example or an intriguing idea. 
2. Explain your idea clearly and with conviction. 
3. Describe your evidence and how and why your idea could be implemented. 
4. End by addressing how your idea could affect your audience if they were to accept it.

 

And a few links to consider if you'd like:

 

http://speakupforsuccess.com/how-are-ted-talks-and-business-presentations-different/

 

https://storage.ted.com/tedx/manuals/tedx_speaker_guide.pdf

 

https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

 

 Deadline is March 1, 2019

SUBMIT AN AUTHOR

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#SIBA18 & Rep Picks

Posted By Wanda Jewell, Wednesday, September 19, 2018

#SIBA18 & Rep Picks

The Rep Picks at the Discovery Show have come to an end.  We will not be offering Rep Picks at future shows.  We do want to receive Rep Picks collections via Edelweiss year-round that we can share with booksellers.  We'd also love to see "Rep Picks Exhibits" on the show floor and would love to receive an Edelweiss collection of those titles in advance of the show that we can also share with booksellers.  It is our goal to facilitate conversations between reps and booksellers on the show floor that allow for the exchange of favorites or picks of the season.  It is our belief that the show floor is sufficient to allow for this sharing. We'd like to extend an invitation to exhibitors and sales reps to send us suggestions for other ways we can make Rep Picks work for you and for your accounts. Send your ideas to wanda@sibaweb.com - we're interested in everything from the tried and true to the wild and crazy.

 SIBA wants to thank Nicki Leone and all of the reps who have participated in the Rep Picks over the years, and hope our new plan leads to connections and sales for all.

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The #SIBA18 App Giveaway: Getting Show Attendees to Your Booth

Posted By Nicki Leone, Tuesday, August 21, 2018

#SIBA18 EXHIBITOR OPPORTUNITY: THE APP GIVEAWAY

One of SIBA's highest priorities is to encourage booksellers to meet more vendors on the exhibit floor. That is the goal behind the SIBA App Giveaway -- a running series of giveways offered throughout the show that send booksellers directly to exhibitor booths to claim their prize.

During the show, SIBA posts giveaways from exhibitors on its SocialLink show app -- the primary place for all show news and upated. Attendees monitoring the app can claim a prize by being the first to respond, and winners are directed to the participating exhibitor's booth to pick up their item.

Download the #SIBA18 Social Link App here: Apple | Google

The SIBA APP Giveaway is free to participate, and is a great way to highlight your lead titles. Use it to:

  • promote your "rep pick" books
  • bring attention to a booth signing
  • draw new accounts to your booth
  • get your titles on the phones of all the show attendees.

Think of the App Giveaway like an eblast that reaches all the booksellers at the show, and brings them to you face to face.

What's required:

  • a digital photo and description of item.
  • the item must be on hand at the exhibit booth for the winner to claim.

To participate, email Linda-Marie.

And naturally, it goes without saying that to take advantage of these opportunities you need to be registered exhibitors for the show. So if you haven't registered yet, now is the time!

REGISTER FOR #SIBA18

 

Tags:  #siba18 

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THE BOOKS SIBA BOOKSELLERS ARE TALKING ABOUT

Posted By Nicki Leone, Tuesday, August 21, 2018

Edelweiss+THE BOOKS SIBA BOOKSELLERS ARE TALKING ABOUT

Submitted this week on Edelweiss+ using the "send to SIBA" option. Thanks to Avid Bookshop, Bookmiser, Fountain Bookstore, Page & Palette, Page 158 Books, Read It Agains, Square Books,The Bookshelf in Thomasville, and The Country Bookshop.

9781944145200 Street Freaks 10/2/2018
"an action-packed story that melds The Fast and the Furious with science fiction."

9781641290111 An Elderly Lady Is Up to No Good 10/2/2018
"Talk about a gateway drug! This potent collection of short stories about an little old lady murderer [introduces] the most charming serial killer since Dexter."

9781631494703 Joy Enough 1/15/2019
"one sentence had me laughing out loud in my living room, and the next had me welling up with tears."

9780525654674 The Weight of a Piano 1/22/2019
"a mesmerizing tale of the human connections and the piano thattruly did weigh on their lives "

9781501171956 Alice's Island 4/16/2019
"This is not your run of the mill dead-husband-wasn't-supposed-to-be-there type of story!"

9780062803467 Summer of a Thousand Pies 4/16/2019
"tugs on your heartstrings without ever falling into saccharine, and it packs an emotional punch that's resolved with humor and hope."

More bookseller reviews

If your store does not have an Edelweiss+ account and need help setting one up, contact Linda-Marie

Tags:  Edelweiss 

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