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|Website Marketing Opportunities|
Website Marketing Opportunities
SIBA’s Web presence targets both the industry and consumer market via its own hosted domains and by maintaining a presence on member store websites.
The online home of SIBA is www.sibaweb.com, one of the most active and interactive Web sites in the bookselling industry. The site regularly draws thousands of visitors each day, and has become a resource for both booksellers and other industry professionals for news and information about bookselling and publishing in the South. Sibaweb.com is the source for information about all of SIBA’s programs and services, the site to register for events and the annual Discovery Show, as well as a repository of useful materials collected and archived by booksellers.
Banner Ad Sizes:
Authorsroundthesouth.com (ARTS) is a site sponsored by SIBA which promotes Southern literature and author events at independent bookstores in the South. The ARTS calendar of author readings is the largest event listing of its kind for the region. ARTS is also the home of the Southern Independent Bestseller List and Lady Banks’ Commonplace Book, SIBA’s e-mail newsletter for people who love Southern literature. In 2008, ARTS launched STARS—the Southern Touring Authors Registry Service—a registry of authors willing to speak at book clubs and other venues. ARTS is marketed directly to thousands of consumers, the people who are buying your books.
Banner Ad Sizes:
Circle of Sites (CoS) is a revolutionary approach to coordinated marketing in the Southern independent bookstore market. The program allows publishers to place a banner ad simultaneously on over 75 independent bookstore websites across the South, thus offering region-wide exposure. Pricing is based on the week the ads run, increasing as the year progresses. Impressions average between 30,000-40,000. Circle of Sites banners carry special links that allow the browser to purchase the book from the store site they are on when clicked, and bookstores are encouraged to promote and stock CoS titles in store. Circle of Sites banners are promoted as “Lady Banks’ Pick of the Week” to the consumer market, and stores are strongly encouraged to have an in-store display of the books being advertised.
Banner Ad size: 440x125, 125x440
A banner campaign that places ads on the Web sites of each of the nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Get instant national industry exposure. Banners run on the home pages of the web sites of all nine regional trade associations. Banners run for a week and placement is exclusive.
Banner Ad Sizes – both formats are required: Horizontal (440x125) & Vertical (125x440)
Horizontal Banner (440x125 pixels)
Vertical Banner (125x440 pixels)