Discovery Show Sponsorship Opportunities
siba20 logo

PDF Downloads: Exhibitors Registration Form | Shipping & Drayage

Sponsorship Opportunities

1) Show Sponsorship: less than $5,999
  • Logo placement on Discovery Show website and emails.
  • Special sponsor drape on all exhibit tables.
  • Enhanced listing in the Discovery Show Directory valued at $150
  • All author confirmation fees are waived.

2) Premiere Sponsorship: $5,999
  • Logo placement on Discovery Show website and emails.
  • Special sponsor drape on all exhibit tables.
  • Enhanced listing in the Discovery Show Directory valued at $150
  • Exclusive Event Opportunity at the Discovery Show valued at $4,800
  • One Free Exhibit Table at The Discovery Show valued at $645
  • All author confirmation fees are waived.


Inkreadible Sponsorship: $9,999
  • Logo placement on Discovery Show website and emails.
  • Special sponsor drape on all exhibit tables.
  • Enhanced listing in the Discovery Show Directory valued at $150
  • All author confirmation fees are waived.
  • Exclusive Event Opportunity at the Discovery Show valued at $4800
  • Unlimited Industry Targeted SIBA Advertising includes eblasts, galleys & giveaways, banner ads, combined regional banners, and print ads in the Discovery Show Directory valued up to $25,000
  • Two Free Exhibit Tables at The Discovery Show, valued at $1290
  • Standing offer to deliver education session at The Discovery Show

TOTAL VALUE IS $30,000**

Additional Opportunities:

SIBA loves to work year-round with anyone who is interested in a special project: from Revivals to Retreats, Tours to Meetings of the Minds, to educational opportunities and author/bookseller interactions, SIBA welcomes creative ideas for engaging our members. Be in touch! Contact

Be a Bookseller Angel:
$1000.00. That is what it costs to bring a bookseller to the SIBA Discovery Show. SIBA does its best to keep things affordable, but after you add up the costs of travel, hotel, meals, extra staffing, shipping and other incidental expenses, the total can really get up there. Many booksellers just can't afford to come. Many would love the opportunity to bring their staff as part of their training and staff development, but the costs are just too high. SIBA encourages its friends in the publishing industry to consider sponsoring a bookseller to come to the show. The show helps make better booksellers. And better booksellers are better at selling your books! ($999).

Create goodwill with buyers by offering refreshment on the trade show floor. Buyers will be notified of your generosity in the trade show directory and on the trade show floor during the concession break. The break will be situated near your exhibit. Sponsorship includes a shaded listing and a sponsor drape at your exhibit ($1499)

Create a memorable impression of your newest cookbook by providing a recipe to be served at a SIBA meal. ($1499)

Hotel Key Card:
Ensure that show attendees see your book every time they go back to their hotel room. Hotel key cards can be customized to promote your book and message. ($1499)

Show Bag:
Sponsor the show bag and have your message carried around the show floor by attendees for the entire event! ($1499)

**Depending on the number authors and the amount of advertising placed.

  • Do I have to be a member of the Southern Independent Booksellers Alliance to exhibit at the show?
    No, you don't. Exhibit space is open to anyone, but table rental prices are higher for nonmembers than for members.
  • Can I sell my books at this show?
    As an industry trade show, #SIBA is attended by booksellers and book buyers, not the general public. Booksellers will place orders for their stores and open new accounts with new vendors. But as a rule they will not purchase stock to take back with them.
  • I'm a publisher. How do I get my author into the program at the show?
    Answer: The Southern Independent Booksellers Alliance invites exhibiting publishers to submit authors in consideration for special events to be held at the SIBA Discovery Show. It is imperative that you have registered to exhibit at the SIBA Discovery Show before authors can be considered. The newest titles are considered first for author appearances. The majority of the slots are filled by authors of books that pub in the Fall of 2020 and the Winter of 2021. SIBA tries to balance speakers by having authors of contemporary fiction, nonfiction, biographic and childrens content as well as celebrity authors. Suggested authors will also be considered as speakers for panels and readings and other events.
  • What do I get with my table rental?
    SIBA hosts a line-of-site all-table-top show. Every table rental includes 36 sq ft of exhibit space with a 6 x 2.5 ft. table that is draped with a sign, and two chairs, with carpet. Wallspaces are tables along the perimeter of the exhibit floor that allow for things to be hung and for larger items to be displayed. Table rental also includes badges, registration, free wi-fi and a 50 word directory listing that is printed both in the directory and online. Exhibitors can also participate in the exhibit hall scavenger hunt free of charge.
  • What are set up, tear down, and exhibit hours?
    Set Up: September 11th from 9:00 am - 5:00 pm
    Exhibits Open:
    September 12, from 10:00 am -1:30 pm, 2:30 pm - 5:30 pm
    September 13, from 9:00 am - 12:00 noon
    Tear Down: September 13, from 12:00 noon - 5:00 pm.
  • How do I volunteer for The Discovery Show?
    We have lots of opportunities for people to volunteer but we pull from members first. Your greatest chance if getting a volunteer slot is to join SIBA at the appropriate member level, and get involved with SIBA and build a history of coming through on requests. It also helps if you have a specific skill you can offer such as photography, videography, social networking, etc.

If you are planning to exhibit at the upcoming SIBA Discovery Show there are some things you can do to make the most of opportunities the show provides to connect with booksellers. Having a strategy in place to draw people to your booth is important to making the show a success for you. Here are some steps you can take to maximize your exposure at #SIBA

In Advance of the Show:

  • Request a mailing list.
    Although it is difficult to obtain an attendee list before the event, if you are a member of SIBA you can request a mailing list of SIBA member bookstores at any time. The list includes both snail mail and email contact information. Use the list to communicate with booksellers in advance of the show. Reminding them of a booth signing or offering a small give-away they can pick up at the booth is an effective way to generate traffic to your exhibit space.
  • Develop a 40-second pitch.
    An important part of your success on the show floor is your sales pitch. Prepare a 40 second pitch in advance so that when booksellers come by, in addition to having something to give them, you also know what you want to say. Ask yourself: What is the most important information they need to hear? Don't repeat the info that is on the giveaway, but add new information. One idea is to tell booksellers what kind of reader or customer will buy this book. "If they like A, B and C, they will love [your title]" OR "This isn't like anything else - imagine eating an orange for the first time - that is how this book makes you feel." You want something memorable and catchy. But your 40-second book pitch is the key.
  • Submit your directory listing.
    Your table reservation includes a 50-word description for the show directory both print and online. Attendees use the directory to prioritize their time on the show floor, so sake some time crafting your listing. You don't need to include info they can find on Google, you need information that will get them to come by the booth. Offer a prize giveaway or meet the author or get a freebie or learn a magic trick. Be creative and get your message out there.
  • Take advantage of the Buyers Raffle.
    You will receive a book of check-looking raffle sheets on-site to distribute to booksellers who visit your booth. The reason for signing of on a raffle check is up to you. You determine for what reason your booth will be distributing raffle checks: from requiring an order to hearing a product pitch to leaving a business card to linking your Facebook page - It's up to you. Whatever it is, make sure to promote it to your visitors in your directory listing, any pre-show outreach, and at your booth.
  • Make your social network connections early.
    Here are the bookstore members of SIBA. Go on Facebook and like them all. Say nice things about them and let them know you will be at the SIBA Discovery Show and what your booth # is and that you look forward to meeting or seeing them again.

At the Show:

  • Table tricks
    As enticing as it is, there is more to a successful exhibit than a stack of books on a table. Make your booth look attractive and inviting. Have things going on. Engage with folks. Ask them to sign up for your email newsletter. Offer them a piece of candy. Keep that 40 seconds in your pocket at all times. Remember to have fun. Smile even when you're tired. Don't let the last person's attitude infect your encounter with the next person unless it was really good!
  • Don't forget your raffle vouchers!
    Every exhibitor receives a book of blank vouchers for the SIBA Floor Raffle. You can sign and giveaway the vouchers to folks who visit your booth and you it is up to you to decide what they need to do to receive a voucher. The raffle has a bookseller and exhibitor winner: the bookseller wins $1000, and the exhibitor wins a free table at the next year's show. It's okay to make booksellers work for their vouchers. Many exhibitors give them for placing orders, or for staying to hear about a new program. It's up to the exhibitor. Decide in advance what you are going to require and have a clear explanation ready of what that is.
  • Sharing the good times while they are happening.
    Use your smartphone. Folks (mostly) love having their picture taken. Offer to take photos of friends together in front of your booth. Use their phone or yours. Better to use yours because then you get their info so you can send the photo to them. Have some props or a frame that promotes you and is fun for them. Post photos you take from the show and ask people to tag themselves.
  • Complain to the right people.
    Negativity does not sell books, so don't complain, except to each other, or to staff. Staff are the only folks who can fix problems and no one else wants to hear about them. If you have an issue at your booth talk to one of the SIBA Show staff stationed on the floor, or at the information/registration booth. They are dying to solve your problems.

After the Show:

  • Follow up.
    Follow up with everyone who is expecting to hear from you and write thank you notes to the booksellers who stopped by and left you their card or email. It's like writing thank-you cards for Christmas gifts—people appreciate being remembered and it keeps the lines of communication open between you and your new accounts.
  • Be publicly appreciative.
    Tag people on Facebook that you met and thank them there. Post any photos you have and share them. Bookstores will appreciate the extra boost of visibility.
  • Keep SIBA in the loop.
    Be sure and include SIBA when you are tagging and posting. We'll return the favor. The hashtag for the SIBA Discovery Show is #sibaXX (in 2020, that's #siba20). Here are our pages on Facebook: