Full calendar here. Email firstname.lastname@example.org to participate
SIBA kicked off 2018 with EUREKAsiba in Atlanta. Modeled on TED-talks, this day-long series of presentations by booksellers, industry experts, musicians, and writers offered booksellers insights on a range of topics including “Taking Your Social Media to the Next Level” (Sarah Benoit, JB Media Institute), “Is Profit a Dirty Word?”(Jill Hendrix, owner of Fiction Addiction), “A Self-Published Author Walks into Your Store...What Do You Do?” (Gordon McClellan, DartFrog), “Sensual Marketing: Creating Intimacy Through Storytelling” (Gwyn Ridenhour, Matchbook Marketing), and “Big Mouth: Big Marketing” (Kelly Justice, Owner of Fountain Bookstore). Over 50 SIBA booksellers attended the inaugural EUREKAsiba. Registration for EUREKAsiba in 2019 opens on January 1st. Mark your calendar and save the date for March 18-20 in Atlanta!
SIBA enlisted Maribeth Pelly, event planner at Booktowne and independent marketing consultant, to present in two extremely popular webinars: “How to Pitch Your Store to Publishers” and “How to Prepare a Press Kit for Your Store.” As a bonus, Maribeth coached attendees at Book Expo, before their Publicist Speeddating events.
SIBA partnered with Sarah Benoit of JB Media Institute, who offered a three-month course “Social Media and Content Marketing” to SIBA booksellers. Those who attended, including SIBA staff, raved about how it improved their social media efforts. We’ll keep you posted when another course opens.
In 2018 SIBA offered the following webinars:
Creating Community: Developing and Maintaining an Authors in School Program
Non-Traditional Bookstores: Hybrids, Pop-ups, and Non-Profits
Getting your Staff on Edelweiss
Bridging the Divide and The Open Discussion Project
Creating and Managing a Successful Online Sales Campaign
Avid Bookshop's Favorite Bookstore Forms, Documents, and Procedures
Partner with IngramSpark to Enhance Your Publishing and Marketing Services to Authors.
Priya Parker on the Art of Gathering for Booksellers.
The Art of the Pitch: Handselling Books & Sidelines to Customers
Many of these webinars were recorded. You can watch Maribeth Pelly’s webinars, and see some handy checklists for press kits here. Recordings of our other webinars are here, at the bottom of the page. We’re looking forward to presenting more webinars in 2019, beginning with Book Subscription Services on January 9, 2019. If you’re interested in attending, please email email@example.com to reserve your spot. Attendance at any SIBA event-online or in person-gets you B3! points, which translate into $$ you can use towards future SIBA programming, to pay for tickets, registration fees, and more.
Much of our educational programming is made possible by SIBA booksellers, who present their best practices, tips, and great ideas to other booksellers. Thank you to everyone who presented in 2018. You offered so much and we really value and appreciate your time and effort. We’d love to hear from booksellers about any topics they’d like us to address in 2019. Please share your ideas by emailing firstname.lastname@example.org.
To help bookstores promote the Southern Book Prize and get their customers involved in voting, SIBA is running a drawing for one of the Finalists every weekend between now and the voting deadline on February 1st. All stores need to do is promote the Southern Book Prize ballot. Every ballot submitted that lists your store earns you $.30 in B3! credit.
12/24/2018 Drawing: The Gods of Howl Mountain by Taylor Brown
Congratulations to last weekend's drawing recipients:
- Claudia, a customer of Nevermore Books in Beaufort, SC gets a copy of The Best Book in the World by Rick Bragg
- Pat, a patron of My Sister's Books, Pawley's Island, SC, receives a copy of Lions & Liars by Kate Beasley
The ballot: www.southernbookprize.com
Some graphics you can use on social media. Be sure to tag your posts with the #VoiceYourChoice hashtag Click on an image to download a full size version:
Other materials: Posters | Postcard Ballot | Checklist | Press Release
Social media resources: facebook image | instagram image | #southernbookprize #VoiceYourChoice
Through SIBA’s B3! Book Club 2018 selections and recommendations from a EUREKAsiba presentation by Jill Hendrix, owner of Fiction Addiction in Greenville, SC, we’ve compiled a great list of books to help you, your staff, and your bookstore improve your business and morale. From assessing how you look at “profit” and your budget, to the timing of meetings and scheduling of staff, to coming up with creative ways to change-up bookstore events to put the emphasis back on meaningful purpose--this list has it all.
Want to make reading and discussing books that will help your business a priority? Then join SIBA’s B3! Book Club and resolve to read with us in 2019! We communicate via facebook and read and discuss a book via zoom every other month. Meeting with other booksellers and sharing ideas and challenges is a big part of the fun. Email email@example.com to join. Our first book for 2019 is #Chill: Turn off Your Job and Turn on Your Life (William Morrow) by Bryan E. Robinson, with a date TBA soon!
- All Your Worth: The Ultimate Lifetime Money Plan by Amelia Warren Tyagi and Elizabeth Warren (Free Press)
- Meet the Frugalwoods: Achieving Financial Independence Through Simple Living by Elizabeth Willard Thames (HarperBusiness)
- Profit First: Transform Your Business from a Cash-Eating Monster Into a Money-Making Machine by Mike Michalowicz (Portfolio)
- Your Leadership Edge: Lead Anytime, Anywhere by Ed O’Malley and Amanda Cebula (Kansas Leadership Center)
- Why We Buy: The Science of Shopping, Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill (Simon & Schuster)
- Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System by Doug Hall (Clerisy Press)
- When: The Scientific Secrets of Perfect Timing by Daniel H. Pink (Riverhead Books)
- The Art of Gathering: How We Meet and Why it Matters by Priya Parker (Riverhead Books)
- The Signals are Talking: Why Today’s Fringe is Tomorrow’s Mainstream by Amy Webb (PublicAffairs)
SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k. We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week.
Since SIBA redesigned Lady Banks Bookshelf in the spring, this promotion experienced a 23% increase in audience reach(from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.
By promoting through Lady Banks, publishers are making an investment in SIBA member bookstores’ attention and market. SIBA works with them to select titles your customers are looking for, and then we drive those customers to your stores. It’s very worth your while to bring Lady Banks Bookshelf titles in before the month begins, and put up a display.
What’s up for January:
- Life Admin: How I Learned to Do Less, Do Better, and Live More by Elizabeth Emens
- Woke Baby by Mahogany L. Browne, illustrated by Theodore Taylor III
- The Undiscovered Country by Mike Nemeth
- The Shallows: Poems by Stacey Lynn Brown
- Any Other Place: Stories by Michael Croley
- The Roots of Rap: 16 Bars on the 4 Pillars of Hip-Hop by Carole Boston Weatherford, illustrated by Frank Morrison
Here's a link to the collection on Edelweiss:
THE BOOKS YOUR COLLEAGUES ARE TALKING ABOUT
Submitted this week on Edelweiss+ using the "send to SIBA" option. Thanks to Avid Bookshop, Bookmiser, Fiction Addiction, Flyleaf Books, Fountain Bookstore, Malaprop's Bookstore/Cafe, Page & Palette, Page 158 Books, Parnassus, and The Country Bookshop.
9780385544030 Look How Happy I'm Making You 3/19/2019
"These stories . . .are funny, and sad, and filled with the little truths of daily life."
9781101887127 The Liar's Child 3/12/2019
"There are stories within stories in this powerhouse drama of family, children, guilt, remorse and the trusting innocence of a child."
9781593763091 King of Joy 3/5/2019
"Saturated colors and sounds; a surreal world of drugs, luxury, hippos, sex, violence, and sadness; and ultimately, the modern dread of how video seems to unravel time itself."
9781250316776 Red, White & Royal Blue 5/14/2019
"A hilarious, swoon-worthy book that deals with the struggles of coming out, falling in love, and grief"
9781982109110 Sing to It 3/26/2019
"Amy Hempel has mastered the short story, and Sing to It is no letdown, brimming with the kind of simple, glorious humanity one comes to expect from her writing"
9781683319443 The Psychology of Time Travel 2/12/2019
"Her writing is lovely, her characters fascinating, and it is just so satisfying to get a novel of this depth featuring almost exclusively women. . .I have a lingering wistfulness to return to this world."
9780062674951 The Gown 12/31/2018
"Author Jennifer Robson deftly leads the reader back and forth through time in the desolation of post-war London through the eyes of a working girl and a French Holocaust survivor."
More bookseller reviews
If your store does not have an Edelweiss+ account and need help setting one up, contact Linda-Marie
In the last issue: Lady Banks Bookshelf for January
Is your membership current?
Your name: @@first_name@@ @@last_name@@
Your store: @@employer@@
Your member type (store/staff): @@member_type@@
Your membership expiration: @@membership_exp_date@@ *
Your B3! Credit: ##B3TOTAL##
*if your member type says "staff" then your expiration date is whenever your bookstore's membership expire, and B3 credit will also be applied to the master account. Email firstname.lastname@example.org to find out how much credit your store has earned. Stores can add staff to their accounts under the "Subaccounts" link under the "Information & Settings" tab.
Renew here | Booksellers Benefits Package
Thank you for your interest in SIBA,
Southern Independent Booksellers Alliance
51 Pleasant Ridge Drive, Asheville, NC 28805