RAMP Launches New Portal, Summer Email Program
Orders are now being taken for the Winter Catalog and newly-launched Summer Email Campaign via the new bookseller and publisher portal at Rampbooks.com
SIBA has joined four other regional associations -- NAIBA, GLIBA, NEIBA, and MIBA -- in the Regional Association Marketing & Promotion (RAMP) catalog consortium. In the remarkable year that was 2020, five regional independent booksellers’ associations joined forces to produce consumer print and digital catalogs, leveraging a combined 150 years
of winter and holiday catalog production and distribution. Bookstores across the Mid-Atlantic (NAIBA), Great Lakes (GLIBA), New England (NEIBA), Midwest (MIBA), and South (SIBA)
reached 10 MILLION CONSUMERS with new title recommendations during the holiday season.
Publisher Booking Deadline: June 15
Bookstore Ordering Deadline: July 31
New for 2021: RAMP Emails
Building on the success of 2020’s newly-added direct mail campaigns, 2021 promises to be even stronger with 8 new Summer and Winter Email campaigns direct-to-consumer.
Did you know:
- Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
- 35% of marketers choose to send three-to-five emails per week to their customers. (HubSpot, 2020)
- From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019)
- Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)
The RAMP email campaigns are designed to avoid any potential conflict with other national direct to consumer campaigns such as IndieCommerce or Shelf Awareness for Readers. Summer topics are Wellness (May), The Great Outdoors (June), Hot Summer Reads (early July), Back to School/Work (late July).
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