Booksellers Guide to the Holiday Catalog

SIBA Holiday Catalog

 

"The response we get from the SIBA Catalog is overwhelming! We have customers coming to the store even after the holidays with copies of the catalog marked with their notes and wishes!"
—John Cavalier, Cavalier House Books, Louisiana


SIBA has joined four other regional associations -- NAIBA, GLIBA, NEIBA, and MIBA -- in the Regional Association Marketing & Promotion (RAMP) catalog consortium to produce the 2020 SIBA Holiday Catalog. The consortium allows publishers to expand the reach of key 4th-quarter titles to the indie bookstore market in the entire eastern half of the United States.

Holiday Catalog Coverage

 

"I won't go a holiday season without the SIBA catalog."
—Dennise Sleeper, Spellbound Books and Gifts, Florida

CONTACT:
Suzanne Shoger, RAMP Director of Marketing and Promotion
SuzanneShoger@gmail.com | 216.536.7193

DEADLINES:

8/7: Bookstore Catalog Orders Due
11/1: Catalogs Arrive in Store

DETAILS

  • Approximately 2.5 million print catalogs (total) will be distributed to consumers by independent bookstores through direct and saturation mail (NEW THIS YEAR!), in-store promotion, and media insertions.
  • NAIBA, GLIBA, NEIBA, MIBA, and SIBA titles will be available via e-commerce sites direct from stores to consumers.
  • Stock checklists will be distributed to booksellers from June through October to promote advance store orders.
  • Catalog titles will be on display in featured booths at the 2020 Regional Trade Shows.
  • Finished catalogs will be 16 pages, 6" x 10.75" full color.
  • Catalogs will arrive in stores around November 1.

WHAT'S NEW?

  • Expanded marketing and promotional support for catalog titles
  • direct and saturation mail
  • digital content
  • extensive POS materials

WHAT DOES IT COST BOOKSTORES?

Nothing. The holiday catalog is completely free to stores up to a quantity of 12000. Imprinting and shipping is free.