COMBINED REGIONAL BOOKSTORE BANNER
CRBB places your banner on the home pages of participating SIBA bookstores, in SIBA’s weekly bookseller newsletter, and on The Southern Bookseller Review website and newsletter.
Banner Display size: 440x125, 125x440, 300x250, 728x90
Art size: 880x250, 250x880, 600x500, 1280x160
(all formats are required per campaign)
Formats: jpg, gif, png
Deadline: 10 days before run date.
Send files to: nicki@sibaweb.com
Run Time: Weekly
Target Audience: Consumers and Booksellers
Circulation: ~50 independent bookstore websites
Average Impressions: 35,000-40,000
Tip: All consumer-facing advertising is designed to click through to hosting SIBA store websites for product purchases. Submitted art should not contain action wording like "click here to visit the author's website" or other wording that implies the browser will be directed to a specific page. Third party tags and click-tracking URLs are not allowed.
THE SOUTHERN BOOKSELLER REVIEW
SBR has both website and email promotional opportunities available. Combination packages are available.
The SBR Shelf
A shared promotion, each shelf contains six books and runs for a month. The shelf is promoted in every SBR newsletter for the month, has top sidebar positioning on the SBR website, and is promoted on SBR social media accounts.
Bookshelf ads require:
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1. A high-res jacket image of the book (jpg or gif)
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2. brief ad copy (50 word maximum)
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3. A 600x500 banner (jpg, png, gif -- animations not allowed)
Deadline: 5 days prior to run date. Bookshelf ads run on a monthly basis
Send files to: nicki@sibaweb.com
Run Time: 30 days
Target Audience: Consumers, Booksellers
Circulation: ~45000
Average Impressions: 45000
SBR Newsletter Inline Banner
Banners are booked per issue. Newsletter banners are sold on an exclusive basis. Bulk pricing is available.
Banner Ad Sizes: Leaderboard: (728x90)
Art Size: 1456x180
Formats: jpg, gif, png
Deadlines: 5 days before run date. SBR newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time: One week
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because The Southern Bookseller Review is promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.
SBR Newsletter Header Banner
Banners are booked per issue. Newsletter banners are sold on an exclusive basis. Bulk pricing is available.
Banner Ad Sizes: Billboard: (970x250)
Art Size: 1940x500
Formats: jpg, gif, png
Deadlines: 5 days before run date. SBR newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time: One week
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because The Southern Bookseller Review is promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.
SBR Website Top Banner
Banners can be booked for Home page, Directory, or Read This placement, or in any combination thereof.
Banner Ad Sizes: Leaderboard: (728x90)
Art Size: 1456x180
Formats: jpg, gif, png
Deadlines: 5 days before run date. SBR newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time: weekly
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because The Southern Bookseller Review is promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.
SBR Website Sidebar Banner
Banners can be booked for Directory or Read This placement, or in any combination thereof. Home page placement is not available
Banner Ad Sizes: Rectangle: (300x250)
Art Size: 600x500
Formats: jpg, gif, png
Deadlines: 5 days before run date. SBR newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time: ???
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because The Southern Bookseller Review is promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.
SBR Website Footer Banner
Banners appear on all site pages.
Banner Ad Sizes: Half Size Banner: (320x50)
Art Size: 640x100
Formats: jpg, gif, png
Deadlines: 5 days before run date. SBR newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time: Weekly
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because The Southern Bookseller Review is promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.
SIBAWEB.COM
Promotional opportunities for SIBA’s home-base. SIBA promotions include website and email options.
SIBA EBLAST
SIBA eblasts are a one-time promotion sent to all SIBA bookstores and booksellers.
Size: 800 x 800
Art size: 1600x1600
Formats: jpg, gif, png
Other requirements: URL links and eblast subject lines must be provided by client. Pre-header lines are optional. Click-through destinations to retail pages are discouraged.
Deadlines: 5 days before run date. SIBA blasts run as scheduled
Send files to: nicki@sibaweb.com
Target Audience: Booksellers
Circulation: ~750 Bookstores and Individual Booksellers
Average Open Rate: 48%
Average Click Through Rate: 4-6%
Notes: All SIBA eblasts are SPAM-tested at mail-tester.com before being released for a final proof. Potential issues are addressed and the client informed before any eblast is sent out. Industry targeted advertising should avoid click-through destinations to retail websites, or to pages that offer retail purchased from indie store competitors.
SIBALAND NEWSLETTER HEADER BANNER
Banners are booked per issue. Newsletter banners are sold on an exclusive basis. Bulk pricing is available.
Banner Ad Sizes: Horizontal Billboard: (970x250)
Art Size: 1940x500
Formats: jpg, gif, png
Deadlines: 5 days before run date. SIBALAND runs weekly on Thursdays
Send files to: nicki@sibaweb.com
Run Time: 7 days
Target Audience: Booksellers and Book Industry
Circulation: ~700 (industry)
Average Impressions: 700 (industry)
Tip: Industry targeted advertising should avoid click-through destinations to retail websites, or to pages that offer retail purchased from indie store competitors.
SIBALAND NEWSLETTER INLINE BANNER
Banners are booked per issue. Newsletter banners are sold on an exclusive basis. Bulk pricing is available.
Banner Ad Sizes: Leaderboard: (728x90)
Art Size: 1456x180
Formats: jpg, gif, png
Deadlines: 5 days before run date.
Send files to: nicki@sibaweb.com
Run Time: 7 days
Target Audience: Booksellers/Book Industry
Circulation: ~3400 (industry)
Average Impressions: ~1500 (industry)
Tip: Industry targeted advertising should avoid click-through destinations to retail websites, or to pages that offer retail purchased from indie store competitors.
SIBA WEBSITE COMBINED REGIONAL BANNER PROGRAM
Place ads on the homepages of each of the eight regional booksellers trade association websites (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, CALIBA, MPBA). Get instant national industry exposure. Banners run for a week.
Banner Ad Sizes: Horizontal (440x125) & Vertical (125x440) (both formats required)
Art Sizes: 880x250 & 250x880
Formats: jpg, gif, png
Size: 250K maximum. The smaller, the better.
Deadlines:5 days before run date. Banners from Tuesday to Monday, to take advantage of publisher book release schedules.
Send files to: nicki@sibaweb.com
Run Time: 7 days
Target Audience: Booksellers/Book Industry
Average Impressions: 6000
SIBA WEBSITE BANNER
Above the fold placement on site pages and subpages
Banner size: 440x125 (horizontal)
Art size: 880x250
Formats: jpg, gif, png
Deadlines: 5 days before run date.
Send files to: nicki@sibaweb.com
Run Time: 30 days
Target Audience: Booksellers/Book Industry
Average Impressions: 6000
