Stats, Specs and Deadlines for SIBA Advertising

Impression and click through data is available on all online promotions by request, for up to six months after the promotion runs. All promoted books must be listed in the Indiebound.org database.

CIRCLE OF SITES BANNER

Banners size: 440x125 & 125x440
(both formats are required per campaign)
Formats: jpg, gif, png
Deadline: 10 days before run date.
Send files to: nicki@sibaweb.com
Run Time: 7 days
Target Audience: Consumers and Booksellers
Circulation: ~50 independent bookstore websites
Average Impressions: 35,000-40,000
Tip: Circle of Sites banners are hyperlinked to store-specific product pages, so they should not contain action wording like "click here to visit the author's website" or other wording that implies the browser will be directed to a specific page. Third party tags and click-tracking URLs are not allowed.

EBLAST

Size: 800 x 800
Formats: jpg, gif, png
Other requirements: URL links and eblast subject lines must be provided by client. Pre-header lines are optional.
Deadlines: 5 days before run date. SIBA blasts run as scheduled
Send files to: nicki@sibaweb.com
Target Audience: Booksellers
Circulation: ~700 Bookstores and Individual Booksellers
Average Open Rate: 25%
Average Click Through Rate: 3%
Notes: All SIBA eblasts are SPAM-tested at mail-tester.com before being released for a final proof. Potential issues are addressed and the client informed before any eblast is sent out.

SOCIAL BLAST

Size: 800 x 800
Formats: jpg, gif, png
Deadlines: 5 days before run date. SIBA blasts run as schedule.
Send files to: nicki@sibaweb.com
Target Audience: Consumers
Circulation: ~30K – the circulation of the Lady Banks newsletter
Average Open Rate: TBD
Average Click Through Rate: TBD
Tip: Because social blasts are promoted to the consumer market as part of a launch day promotion, campaigns are linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.

GALLEY GIVEAWAY

Jacket image files should be submitted as jpeg files. Copy can be up to 250 words, and should include bibliographic data and the contact email for requesting review copies.

  • an image of the book jacket
  • the standard catalog copy description
  • bibliographic information (title/author/publisher/put date/ price/format/isbn, etc)
  • the email address booksellers should use to contact someone if they are interested in a review copy or more information about the book.

Deadline: the Monday of the week it will run
Send files to: nicki@sibaweb.com

LADY BANKS BOOKSHELF

Bookshelf ads require only a jacket image of the book (jpg or gif) and the ad copy (250 word maximum) Books must be listed in the Indiebound.org database.

Deadline: 5 days prior to run date. Bookshelf ads run on a monthly basis
Send files to: nicki@sibaweb.com
Run Time:  One month, then archived
Target Audience: Consumers, Booksellers
Circulation: ~45000
Average Impressions: 45000

LADY BANKS BANNER

Banner Ad Sizes:  Horizontal: (440x125)
Formats: jpg, gif, png
Deadlines: 5 days before run date. Lady Banks newsletters run weekly.
Send files to: nicki@sibaweb.com
Run Time:  One month, then archived
Target Audience: Consumers, Booksellers and Book Industry
Circulation: ~7000
Average Impressions: 7,000
Tip: Because Lady Banks campaigns are promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.

HEADER BANNER – LADY BANKS AND SIBALAND

Banner Ad Sizes:  Horizontal: (600x150)
Formats: jpg, gif, png
Deadlines: 5 days before run date. Lady Banks and SIBALAND run weekly on Thursdays
Send files to: nicki@sibaweb.com
Run Time: 
Target Audience: Consumers (Lady Banks), Booksellers and Book Industry (Lady Banks & SIBALAND)
Circulation: ~7000/ 700 (industry)
Average Impressions: 7,000/ 700 (industry)
Tip: Because Lady Banks campaigns are promoted to the consumer market, campaigns are generally linked to a SIBA member bookseller for purchase. Alternate link destinations must be approved by SIBA.

COMBINED REGIONAL BANNER PROGRAM

Place ads on the websites of each of the nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Get instant national industry exposure. Banners run on the home pages of the web sites of all nine regional trade associations. Banners run for a week and placement is exclusive.

Banner Ad Sizes: Horizontal (440x125) & Vertical (125x440) (both formats required)
Formats: jpg, gif, png
Size: 250K maximum. The smaller, the better.
Deadlines: 5 days before run date. Banners from Tuesday to Monday, to take advantage of publisher book release schedules.
Send files to: nicki@sibaweb.com

WEBSITE BANNERS

Banner size: 440x125 (horizontal)
Formats: jpg, gif, png
Deadlines: 5 days before run date.
Send files to: nicki@sibaweb.com
Run Time: 30 days on either sibaweb.com or authorsroundthesouth.com
Target Audience: Consumers (ARTS) and Booksellers/Book Industry (SIBA)
Average Impressions: 4500 (ARTS) or 2500 (SIBA)

TRADE SHOW DIRECTORY

Full- and half-page ad reservations include optional banners on SIBA's Discovery Show App

Design specs:
Print formats (grayscale only): tiff, pdf. Minimum 300 dpi.
• full-page: 5.3 x 8.3 inches
• half-page 5.3 x 4 inches (no bleeds allowed)
Discovery Show App: Optional for full and half page ad reservations.
• 1700w x 300h pixels, 96 ppi. Include mobile-friendly destination link.
Logos: 2 inches x 2 inches minimum
Listings: 50 words max.
Deadlines:
Listings: August 1
Advertising: August 1
Send files to: nicki@sibaweb.com

Downloadable (PDF) & Online Resources: