American Booksellers Association Launches National “Boxed Out” Campaign
The time is now for a conversation about consumer choices, the challenges of
small business, and the threat of monopolies.
(New York, New York) 20% of independent bookstores across the country are in danger of
closing. Today, the American Booksellers Association launched the “Boxed Out” campaign to
draw attention to the high stakes indie bookstores face this holiday season in the age of
Amazon and Covid-19, with a social media campaign and installations, the first was revealed
in Washington, DC, today and the rest will debut tomorrow in New York City and Los Angeles.
When these independent bookstores close Covid will be listed as the cause of death, but the
pre-existing condition for many may be listed as Amazon. The brown boxes that have become
ubiquitous in building lobbies and on porches are “boxing out” bookstores and other small
businesses all across the country, resulting in the loss of local jobs, local sales tax, community,
Allison K Hill, CEO of ABA says, “People may not realize the cost and consequences of
‘convenience’ shopping until it's too late. More than one indie bookstore a week has closed
since the Covid-19 crisis began. At the same time, a report forecasts that Amazon will generate
$10 billion in revenue on October 13 and 14 during its Prime Day promotion. Connecting these
dots, it’s clear to see convenience has a cost and a consequence. Closed indie bookstores
represent the loss of local jobs and local tax dollars; the loss of community centers; and the
loss of opportunities for readers to discover books and connect with other readers in a
meaningful face-to-face way.”
“Boxed Out” was designed by DCX Growth Accelerator, the agency behind the “Palessi” prank
for Payless shoes, which was one of the biggest activations of 2019 and won them Silver
Agency of the Year from AdAge. This campaign’s signature “Boxed Out” installations are
located in New York at McNally Jackson in Manhattan; Café con Libros, Community
Bookstore, and Greenlight Bookstore in Brooklyn; Book Soup in West Hollywood; and Solid
State in DC.
To tangibly demonstrate how our world is overtaken by those ubiquitous cardboard Amazon
boxes, DCX created bespoke cardboard coverings to overtake each storefront. Piles of
cardboard boxes spill out of these now-cardboard buildings, quipping “If you want Amazon to
be the world’s only retailer, keep shopping there,” and cardboard books further bring the
campaign message to life: “To Kill A Locally Owned Bookstore.”
Indie bookstores across the country are participating in #BoxedOut via social media, posters,
and DIY displays. The following indies are officially helping to launch the targeted Twitter
campaign: Bookshop Santa Cruz, Santa Cruz, CA; BookBar, Denver, CO; Books & Books,
Miami, FL; Avid Bookshop, Athens, GA; Raven Bookstore, Lawrence, KS; Watermark Books &
Café, Wichita, KS; Source Booksellers, Detroit, MI; Moon Palace, Minneapolis, MN; Left Bank
Books, St. Louis, MO; Word NY, Brooklyn, NY; Word NJ, Jersey City, NJ; Fountain Bookstore,
Richmond, VA; Village Books, Bellingham, WA; Green Apple Books, San Francisco, CA;
Loyalty, Washington, DC; Skylight Books, Los Angeles, CA; and Literati Bookstore, Ann Arbor,
A Small Business Majority survey in August indicated that without additional funding, 26
percent of small business owners will not survive past the next three months, and nearly one in
five say they won’t make it longer than four to six more months.
This week the House antitrust subcommittee released its report on Amazon, Facebook, Apple,
and Google detailing the anticompetitive behavior of the companies and recommending a
number of reform measures.
Choosing a locally owned business generates three times as much economic benefit for the
local region as shopping at a chain, as noted by a study by American Independent Business
Alliance. The 2019 Civic Economics “Prime Numbers” study reports that approximately 28
percent of all revenue of indie bookstores immediately recirculates in the local economy. This
translates into a massive local impact advantage of 610 percent over Amazon (which
recirculates only 4 percent locally). Buying local also means less packaging, less
transportation, and a smaller carbon footprint.
In a recent Los Angeles Times Op-Ed Hill said, “The same way our votes in the upcoming
election will shape our country’s future, where we spend our money this holiday season will
determine the communities we find ourselves in come 2021.”
Founded in 1900, the American Booksellers Association is a national not-for-profit trade
organization that works to help independently owned bookstores grow and succeed. Our 1,750
bookstores act as community anchors; they serve a unique role in promoting the open
exchange of ideas, enriching the cultural life of communities, and creating economically vibrant
Caroline Andoscia, Andoscia Communications - email@example.com
Dan Cullen, ABA - firstname.lastname@example.org
Predicting and planning for the future is always a stressful experience, and never more so than this year. Stores need tools to help them weather uncertain and volatile times -- both practical things like emergency business plan work sheets, and more
inspirational tools that help them to face challenges and find the opportunities wthin them.
SIBA staff and two board members attended the American Independent Business Alliance’s Building Equity in the Local Economy virtual conference last week. AMIBA’s first “Local Economy” conference centered on racial equity as a local economy driver. Spread over two days and featuring multiple BIPOC speakers on issues central to the conference’s topic, the gathering also included numerous opportunities to engage with other attendees and the speakers at small breakout sessions. The experience was so inspiring and brimming with actionable ideas that SIBA attendees met for a debrief to discuss continuing this important work.
Among other initiatives in development, look for a Racial Equity Challenge from SIBA in January 2021, modeled on the Racial Equity Challenge from Food Solutions, New England.
We were struck by this quote shared by Katie Frank from Zingtrain. It was part of Zingerman’s draft vision for 2030 in a section penned by one of their Staff Partners, Betty Gratopp. May it inspire you as well:
“We deliberately practice starting at yes. Until principles tell us otherwise start at yes. Until thoroughly investigated; start at yes. Until numbers tell us otherwise; start at yes. When your mind screams no, start at yes. If it makes us uncomfortable; especially start at yes. Something wonderful may be about to happen! We believe if we start at yes our creative canvas is blank and lends to more creative open-minded conversations. We believe by saying yes, our creativeness and innovation levels will increase and once momentum begins it’s easier to keep momentum than gain momentum. Yes becomes a tool to practice being open to ideas.”
One of the most- requested videos from the New Voices New Rooms program, Kathy Ellen Davis's Social Media and Content Marketing for Bookstores offers 170 resources for booksellers looking to expand their impact and revitalize their social media presence.
The eight regional bookseller associations are working together this fall to present a special trade show season Closing Keynote event with author and artist Allie Brosh. Independent booksellers are invited to join us on Wednesday, October
14 at 7:00 pm ET. Brosh will discuss SOLUTIONS AND OTHER PROBLEMS (Gallery Books; 9/22/20) with Jenny Lawson, author of Broken (in the best possible way) (Henry Holt and Co.; 4/6/21) and owner of Nowhere Bookshop
in San Antonio, following an introduction by Mary Laura Philpott, author of I Miss You When I Blink. There will be an opportunity for audience questions.
Allie Brosh’s critically acclaimed debut, Hyperbole and a Half, introduced readers to her inimitable voice, impeccable comic instincts, and preternatural ability to capture complex emotions with deceptively simple drawings. By turns moving, droll,
and darkly funny—with unforgettable meditations on depression that somehow manage to be all of the above, the book was a #1 Indie Next Pick and #1 Indie Bestseller.
An Indie Next Pick for October, SOLUTIONS AND OTHER PROBLEMS is an entirely original, full-color collection of autobiographical, illustrated essays, encompassing hilarious stories from Brosh’s childhood; the adventures
of her simple, yet sneaky, pets; a meticulous dissection of her own character flaws and drastic measures to eradicate them; incisive essays on powerlessness, loneliness, and grief; and reflections on the absurdity of everyday life.
This virtual event will be held via Zoom Webinar, and access will be limited to association member booksellers only. Booksellers may register for free now, via this LINK. Attendance will
be limited 500, with a waiting list. Approved registered attendees will receive a Zoom Webinar link prior to the event.
Special thanks to Gallery Books/Simon & Schuster for their support.
Gallery Books, a division of Simon & Schuster, is an imprint dedicated to publishing a variety of must-read books on a wide array of topics. Launched in 2010, Gallery is designed to showcase established voices and
to introduce emerging new ones—in both fiction and nonfiction. Gallery Books is the publisher of The Last Black Unicorn by Tiffany Haddish, Melania and Me by Stephanie Winston Wolkoff, The Girl with the Lower Back Tattoo by
Amy Schumer, One by One and The Woman in Cabin 10 by Ruth Ware, The Way I Heard It by Mike Rowe, The Problem with Everything by Meghan Daum,The Perks of Being A Wallflower by
Stephen Chbosky, and Five Presidents by Clint Hill.
Simon & Schuster, a ViacomCBS Company, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster
of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner,
Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors
to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.
Join us to meet the editors from publisher members of the Independent Publishers Caucus on Wednesday, October 14 at 3PM ET. This is the perfect opportunity to get your store on their radar, begin the connection for potential author events, and discover small press titles that reflect the thoughtful curation and literary quality that indie bookstore customers so appreciate.
Blair Publishers Robin Miura, Senior Editor & Assoc. Publisher.Robin Miura has worked in publishing for 17 years, first as a production editor for Oxford University Press and later as an editor for Press 53 (where she edited a novel and memoir series) as a freelance editor, proofreader, publishing consultant, and writing coach for publishing companies and individual authors. She has worked with all types of books, but her passion is literary fiction and creative nonfiction. Her freelance clients have included Algonquin Books, Oxford University Press, Duke University Press, River’s Edge Media, and University of North Carolina Press. She is also a founding editor of the online magazine South Writ Large.
Feminist Press Jisu Kim is the senior marketing, sales, and publicity manager at the Feminist Press. She oversees the marketing life of a book, from its beginnings as an ISBN to becoming course adopted and a backlist gem. She is a graduate of Sarah Lawrence College, where she studied comparative literature and political theory, and now lives in Brooklyn.
Tin House Masie Cochran is the Editorial Director at Tin House.Before coming to Tin House, she worked at InkWell Management Literary Agency in New York, NY.
Deep Vellum Will Evans is a publisher, translator, and entrepreneur with an unparalleled knack for finding undertold, outstanding stories and connecting them to audiences. In 2013, Evans founded Deep Vellum Publishing, a nonprofit indie book publisher dedicated to translating the world’s best novels into English for American audiences.
Seven Stories Ruth Weiner, Director of Publicity at Seven Stories Press
Europa Editions Rachael Small, Director of Publicity, has an MFA in Literary Translation from the University of Iowa and a BA in French Studies and Creative Writing from Bard College, where she studied under Mona Simpson and Bradford Morrow. Her translations from the French and Spanish have appeared in The Buenos Aires Review and Anomalous Press, among others, and she was a 2012 participant in the Banff International Literary Translation Center.
Verso Jessie Kindig is an editor at Verso Books, and her writing has appeared in n+1, Artforum, Jacobin, and the Boston Review.
SIBA promotes six new books every month to readers, the customers of our member stores, in our Lady Banks Bookshelf promotion. These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k. We also feature them above the fold on the homepage of Authors 'Round the South and as the cover image of the ARTS facebook page, with buy links promoted to our 15,000 Facebook friends. Plus, we boost these titles on our Facebook page for thousands more views. A different member store is featured with the titles every week. We give SIBA member stores a heads up on each month's featured titles, to encourage in-store and online displays.
For publishers looking to promote their new titles out to readers across the South, Lady Banks Bookshelf is our greatest value because of high visibility and engagement across multiple platforms. Contact us for more information or to get your titles on "The Shelf" in coming months.
Coming up in October:
The Wrong Kind of Woman by Sarah McCraw Crow The Last Story of Mina Lee by Nancy Jooyoun Kim The Nothing Man by Catherine Ryan Howard The King of Highbanks Road by Steve Watkins Restitution by Janet Lee Berg A Palm Beach Scandal by Susannah Marren
New Voices New Rooms, our SIBA/NAIBA trade conference , brings you five days of events to plug into your schedule and enjoy, learn from, and share with your colleagues. For your ease getting into events, please register for each event asap rather than day of, and download the events right into your calendar. Each event has a different Zoom link, so your prep now will make your experience later much easier! Make sure to register for the conference first as your key to entrance to the show, the equivalent of getting your show badge. Please take five minutes to scroll through the schedule and begin to plan your week (CYOA!).
Beginnings and endings are so meaningful, and we crafted this show with powerful intention. The result? It’s bookended by two beautiful events you won’t want to miss. We begin on Monday, Sept 21 at 8:30AM with All Because You Matter with Tami Charles and Bryan Collier, the author and illustrator of All Because You Matter. Their book is “a lyrical, heart-lifting love letter to black and brown children everywhere: reminding them how much they matter, that they have always mattered, and they always will, from powerhouse rising star author Tami Charles and esteemed, award-winning illustrator Bryan Collier.” The conversation will be moderated by Liza Baker, VP and Publisher of Cartwheel and Orchard Books, Scholastic Inc.
We close the show on Friday, Sept 25 at 6PM with The Way Forward: Meeting Crisis with Creativity. Rockstar authors and mentors Ann Patchett, Elizabeth Gilbert, and Glennon Doyle will be in conversation about our present moment and the theme of creative response to crisis, followed by a lively Q & A from attending booksellers. Finding and supporting creative responses during such difficult times can often be the work that not only helps our businesses survive, but also saves us personally. Please join us as at our final event for #NVNR2020 and let’s do this important work together. And then celebrate.
SIBA Will Install Two Directors to the Board of Directors at the New Voices New Rooms Show
SIBA is pleased to announce the addition of Jamie Rogers Southern of Bookmarks in Winston-Salem, NC to the SIBA Board of Directors. She will join Deanna Bailey of Story on the Square in McDonough, Georgia, appointed in July, at the SIBA Annual Meeting being held online during New Voices New Rooms September 24th at 11:30 AM to be formally welcomed to the Board.
Jamie Rogers Southern is the Interim Executive Director at Bookmarks as of October 1st. Bookmarks is a literary nonprofit organization based in Winston-Salem, North Carolina. It began as the largest annual book festival in the Carolinas, and an Authors in Schools program reaching 7000+ students of all ages annually, and several other book and author events throughout the year. In 2017 the organization completed a successful capital campaign and opened a bookstore and permanent event space in downtown Winston-Salem. Before Bookmarks Jamie worked at Alabama Booksmith in Homewood, AL, and for the American Booksellers Association. She is married to Ed Southern, Executive Director of the North Carolina Writers Network. She's also a University of Alabama football fan. Roll Tide!
Jamie Rogers Southern and Deanna Bailey join board members Janet Geddis of Avid Bookshop in Athens, Georgia, John Cavalier of Cavalier House Books in Denham Springs, Louisiana, and Kelly Justice (current Board President) of Fountain Bookstore in Richmond, Virginia.
The stellar programming in place for New Voices New Rooms wouldn't be possible without the generous (that's too mild a word) support of the the show's exhibiting publishers and vendors. These companies recognize the importance of independent booksellers
to the success of their products and to the book industry itself, and they have gone above and beyond to demonstrate their commitment to the indie bookseller market.
The Virtual Exhibit Hall is filling up with new publishers, gift companies, and services being added every day. Visit and see for yourself!
Although the show won't start for another 19 days, many exhibitors already have links on their pages for setting up appointments to meet or requesting review copies. There are video links to editor and rep presentations,
edelweiss collections, and information about show specials.
On each page you'll also find a form to leave your virtual "business card." Your information goes to the exhibitor, and enters you in the New Voices New Rooms Show Raffle.
Eight Regional Bookselling Associations
Present Opening Keynote Event with Rev. Al Sharpton
The eight regional bookseller associations are working together this fall to present a special trade show season Opening Keynote event with the Reverend Al Sharpton. Independent booksellers are invited to join us as Rev. Sharpton presents his important, timely book RISE UP: Confronting a Country at the Crossroads (Hanover Square Press; 9/29/20), on Tuesday, September 15, from 4:30 to 5:30 pm ET.
Rev. Al Sharpton is the host of MSNBC’s “PoliticsNation” and the founder and President of the National Action Network (NAN), one of the leading civil rights organizations in the world. With over 40 years of experience as a community leader, politician, minister and advocate, the Rev. Al Sharpton is one of America’s most-renowned civil rights leaders. Sharpton also hosts the nationally syndicated radio show, “Keepin’ It Real”, which broadcasts in 40 markets, five days a week.
In RISE UP, Rev. Sharpton revisits the highlights of the Obama administration, the 2016 election, Trump’s subsequent hold on the GOP and his interactions and relationships with other key players in politics and activism. He also amplifies the new voices and movements that have emerged in response to the Trump presidency.
Rev. Sharpton will be in conversation with Ramunda Lark Young of MahoganyBooks, and will take questions from attendees. This virtual event will be held via Zoom, and access will be limited to association member booksellers only. Booksellers may register for free now, via this link. Approved registered attendees will receive a Zoom link prior to the event.
Special thanks to Hanover Square Press/HarperCollins Publishers for their support.
About Hanover Square Press: Hanover Square Press publishes compelling fiction and nonfiction encompassing a broad range of genres—from crime, thrillers, literary and high-concept fiction to narrative history, journalism, science, biography and memoir, including New York Times bestsellers from Dan Abrams and David Fisher, and Rick Ross. www.hanoversqpress.com
SIBA's Reader Meet Writer Author Series branches out into children’s programming in October with two author-illustrator hosts, Constance Lombardo and Vanessa Brantley-Newton. They will rotate duties and bring up the energy for kids and adult viewers. Constance is the author/illustrator of the middle grade Mr. Puffball series (HarperCollins) and the picture book Everybody Says Meow (HarperCollins). She currently lives in Asheville, NC with G. G. the cat and Louie the old beagle. Vanessa is the author of 5 children's books and has illustrated over 50. Diversity is at the core of her work as she longs for all children to see themselves beautifully illustrated in picture books. She lives in Charlotte, NC with her husband and daughter and has a cat named Stripes.
We are so excited to bring you this programming! Please email email@example.com if you’d like to join the circle of participating Reader Meet Writer indie bookstores, or to book your authors into our programming.
Saturday, Oct 10th 11:00am - 12:00pm EST: Out! How to be Your Authentic Self with Miles McKenna in conversation with Emily Hampshire of Schitt’s Creek (!!!). This is the ONLY event Miles McKenna is presenting in this way for booksellers. Activist Miles McKenna came out on his YouTube channel in 2017, documenting his transition to help other teens navigate their identities and take charge of their own coming-out stories. From that wisdom comes Out!, the ultimate coming-out survival guide. Viewers at this event will find validation, inspiration, and support for their questions big and small—whether exploring identity or seeking to understand the experience of an awesome queer person in their lives.
In order to prepare for the forthcoming New Voices New Rooms show, for the month of September SIBA's Office Hours will be held by appointment only. To make an appointment, email Linda-Marie Barrett at firstname.lastname@example.org.
You must register by 8/31 to receive the show box of goodies, and you must be registered to be able to attend ANY of the events. Look who has already registered!
A Novel Experience Adventure Bound Books All Things Inspiration Giftique Auburn Oil Company Booksellers Avid Bookshop Bards Alley Book No Further Bookmarks
Bound2please Books Cavalier House Books Charis Books & More Copperfish Books Douglasville Books E. Shaver, Booksellers Epilogue Books Chocolate Brews Ernest & Hadley Booksellers Fiction
Firestorm Books & Coffee Flyleaf Books Fountain Bookstore FoxTale Book Shoppe Garden District Book Shop Geomi LLC dba MoonPie General Store & Original Book Warehouse Givens Books Horton's Books
& Gifts Itinerant Literate Books M Judson Books MacIntosh Books and Paper Main Street Books Main Street Reads Malaprop's Bookstore/Cafe My Sister's Books, Inc. NeverMore Books Novel.
Oxford Exchange Page & Palette Page 158 Books page after page bookstore Park Road Books Parnassus Books Prince Books Read Books Bookstore in Virginia Beach, VA Read It Again Righton Books South
Main Book Company Spiral Circle Bookstore & More Square Books Square Books, Jr. Story on the Square Sugar Island Sylvia Barnhill Designs dba Lowcountry Whimsy The Book Dragon Shop
The Book Tavern The Book Worm Bookstore The Bookshelf The Country Bookshop The Crazy Book Lady, LLC The Family Book Shop The Haunted Book Shop The Little Bookshop The Muse Book Shop The Snail
on the Wall The Storybook Shoppe Tubby & Coo's Mid-City Book Shop Turning Page Bookshop Underground Books Union Ave Books Wonderland Bookshop Writers Block Books
SIBA promotes six new books every month to readers, the customers of our member stores, in our Lady Banks Bookshelf promotion. These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k. We
also feature them above the fold on the homepage of Authors 'Round the South and as the cover image of the ARTS facebook page, with buy links promoted to our 15,000 Facebook friends. Plus, we boost these titles on our Facebook page for thousands more
views. A different member store is featured with the titles every week. We give SIBA member stores a heads up on each month's featured titles, to encourage in-store and online displays.
For publishers looking to promote their new titles out to readers across the South, Lady Banks Bookshelf is our greatest value because of high visibility and engagement across multiple platforms. Contact us for
more information or to get your titles on "The Shelf" in coming months.
Coming up in September:
I Voted: Making a Choice Makes a Difference by Mark Shulman and Serge Bloch The Lost Country by William Gay Mountain Laurel by Lori Benton The Forever Wish of Middy Sweet by Terry Kay Whose Woods These Are by John Lane Road Out of Winter by Alison Stine
The Southern Independent Booksellers Alliance is a trade association which represents hundreds of bookstores and thousands of booksellers in Florida, South Carolina, North Carolina, Georgia, Louisiana, Alabama, Arkansas, Tennessee, Kentucky,
Virginia, and Mississippi. SIBA exists to empower, promote, and celebrate our core member bookstores in a spirit of partnership. "Core members" are independent, privately held, brick and mortar, commercially zoned bookstores with a
retail storefront, in our region.