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March Madness at Story & Song Neighborhood Bookstore Bistro on Sunday, March 15!

Posted By Linda-Marie Barrett, Monday, February 10, 2020
Updated: Friday, December 20, 2019

story & songJoin us for our March Madness event at Story & Song in Fernandina Beach, FL on Sunday, March 15 from 10-3PM. The day begins with the educational session "Bookstore Make-Over: Low-cost and no cost ways to freshen and update your space" presented by Donna Paz Kaufman, co-owner of Story & Song with Mark Kaufman. Session Description: Lift up your store's look for the enjoyment of customers, staff, and you. During this workshop you'll see photos of creative bookstore design and merchandising ideas from bookshops around the world. Bring a diagram of your space with fixtures located. We'll talk about circulation, sight lines, focal point displays, and adding your "Wow" factor to give new energy to your bookstore.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

Ms. Kaufman founded The Bookstore Training Group of Paz & Associates in 1992, which has provided training and consulting to those with a dream of owning and operating a sustainable independent bookstores. Services include store design and makeovers, operating efficiencies, marketing and staffing support, and more.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  March Madness  siba in the springtime 

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March Madness at Bookmarks on March 13!

Posted By Linda-Marie Barrett, 8 hours ago
Updated: Friday, December 20, 2019

Join us for our March Madness event at Bookmarks in Winston-Salem, NC on March 13 from 10-3PM. Bookmarks is offering the education program: Four Part Harmony: Best tips for Authors in Schools, Tracking Your Data, Subscription Clubs, and Planning Tools.

From 10-Noon: Attendees have a choice of two sessions:

Authors In Schools: A Chocolate and Peanut Butter Combination with Ashley Bryan

Author visits can be a daunting experience. But they can also be one of the most meaningful moments of significance for our young readers. Let's discuss what makes them scary, unique, and, most importantly, a successful combination.

No Math Required: Demystifying Data Tracking with Beth Seufer Buss

If you don't know what you're doing well, how do you know what needs improved? Learn how to help your bottom line by tracking store data and take home sample spreadsheets and formulas that you can use to start analyzing your store data.

Noon-1PM: Author Luncheon. Lunch is free to attendees.

From 1-3PM: Attendees have a choice of two sessions:

Sign Me Up: Cultivating Loyalty Through Subscriptions with Jamie Rogers Southern

In this session, we will discuss how you can increase sales, gain repeat customers, and grow publisher relations through subscription clubs. Focusing on details of Bookmarks' two clubs -- Signed First Editions Club and Young Readers Subscription Club -- Jamie will share tips and challenges on how to get a subscription club started and how to turn members into your brand ambassadors.

Help! My To-Do List is Out of Control with Beth Seufer Buss

Learn how to organize all the moving pieces of your bookstore. In this session we'll talk about how and why to develop planning templates, how checklists can keep you and your store organized, and the best tools for taming your to-do list.

More about our presenters:

Jamie Rogers Southern is the Operations Director at Bookmarks, a literary nonprofit organization based in Winston-Salem, North Carolina. Before Bookmarks Jamie worked at Alabama Booksmith in Homewood, AL, and for the American Booksellers Association.

Beth Seufer Buss is the General Bookstore Manager at Bookmarks. In between reading romance novels and crunching data, she manages a bookstore team of nine.

Originally a Bookmarks volunteer turned bookseller, Ashley Bryan became Bookmarks' Youth & Schools Coordinator full-time in August. Transitioning into this role full-time has provided more opportunities to expand our youth outreach from Author in Schools to book fairs, Book Build, school book clubs, storytimes, and development of our Teen Advisory Council.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  SITS 

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March Madness at Gottwals on March 12!

Posted By Linda-Marie Barrett, Monday, January 20, 2020
Updated: Friday, December 20, 2019

shane gottwalsJoin us for our March Madness event at Gottwals Books in Byron, GA on March 12, 10-3PM! From 10 AM-noon, owner Shane Gottwals will present: Managing Growth: Think Bigger About Your Business. Session description: How do you grow a business in 2020? What's more, how can you grow a book business in 2020? Join Shane to discuss some principles for maximizing payroll labor, position yourself for long-term rental/real estate benefit, determine the feasibility of warehousing/storage, know when it's time for expansion (or contraction), and a variety of other topics.

Noon-1:00 PM: Author Luncheon. Lunch is free to attendees.

The afternoon will include a store tour and further discussion and networking on bookseller issues.

Shane Gottwals was born and raised in Macon, GA. He earned a B.A. in English from Mercer University, spending a portion of his college years at Oxford University in England. He met his wife, Abbey, at Mercer. They have four children and live in Warner Robins. In 2007, the couple opened Gottwals Books which has become one of the largest used & new bookstore chains in the United States. He is frequently asked to speak at book industry conferences, and he is a notable go-to for bookstore consulting. He currently serves on the boards of Covenant Care Adoption Services, Robins Regional Chamber of Commerce, Central Fellowship Christian Academy, and Southern Independent Booksellers Alliance.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  SITS 

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March Madness at Page & Palette on March 10!

Posted By Linda-Marie Barrett, Friday, January 17, 2020
page & palette

Join us for our March Madness event at Page & Palette in Fairhope, Alabama on March 10 from 10-3PM. The day begins with the educational session: 10 Best Secrets to Handselling, Upselling and More. Inspired by the question, "How far are you willing to go to develop a loyal customer base?" booksellers Stephanie Crowe, Leigh Buckley, and Stacy Sheehan-Wilson will share practical tips on how they've done it so successfully at Page & Palette.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

More on our presenters:

Stephanie Crowe: Page and Palette has been my second career. I have worked for 11 years. I began in our Childrens Department and over time became Event Manager and Buyer. I served on the SIBA board from 2016 to 2018.

Leigh Buckley: Being a bookseller at Page & Palette is living out my dream. Beyond being surrounded by books, the best part about my job is meeting the most diverse and wonderful people who come through our doors. They may be locals that visit daily, or those just wandering in, but meeting, hand-selling, and also learning from them is what I enjoy the most.

Stacy Sheehan-Wilson: When not at Page & Palette or reading, I tell people's stories through upcycling their clothing and photos into pillows or quilts and help people work through their grief by doing the same. The vision is to grow my cottage industry into a national movement that improves the lives of seniors and their loved ones.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  March Madness  Page & Palette 

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March Madness on March 10 at Horton’s Books & Gifts!

Posted By Linda-Marie Barrett, Friday, January 17, 2020

horton's booksJoin us for our March Madness event at Horton's Books & Gifts in Carrollton, GA from 10-3PM on March 10. The day begins with the educational session: Pop-ups at Performance Venues. Horton's Dorothy Pittman and Tim Chapman, Director of the Center for the Arts, will discuss how they've been partnering successfully on events.

From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.

Georgia's oldest bookstore, Horton's Books & Gifts has been in business since 1891. Founded by a former school teacher, N. A. Horton's offered school song and miscellaneous books as well as Bibles, sheet music, stationery, wrapping paper, and paper bags. He advertised, "I sell for cash, but will take eggs or chicken for school books when parties can't pay the money." Antique shelves and displays showcase new books and gift items while store cats Mayah, Poe, and Dante are always on hand to help customers choose the right book or gift.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  Bookseller education  Horton's Books  March Madness 

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March Madness on March 11 at Page 158 Books!

Posted By Linda-Marie Barrett, Friday, January 17, 2020
page 158

Join us for our March Madness event at Page 158 Books in Wake Forest, NC on March 11, 10-3PM! From 10 AM-noon, Suzanne Lucy will present "A spirited approach to event programming. Expand your offerings, create community, and increase profits with a book bar."

Suzanne shares about her store, "Part of our mission at Page 158 Books is to get as many people reading as possible, and one of the ways we do that is by making our store a destination. We offer coffee, tea, soda, and as of last year we have started selling beer and wine. Our book club meetings have always been full of intelligent and spirited discussions, now they are fueled further by liquid courage that brings out even the most reticent member. Adding beer and wine also allowed us to transform our average author event into an intimate occasion that makes customers think, "Date night?" A night on the town can now begin with books, as well as booze.

From a business perspective, this is an incredibly safe addition to your store that won't detract from selling books; it's an accessory. The profit margins are incredibly generous, even taking into account incidental costs; there aren't a lot of books or sidelines you can sell for the amount that can be marked up. We outprice any restaurant or bar in the area because of this, which incentivizes stopping at our store before going out to eat.

Before, we had established ourselves as a community hub; we have embiggened that role by providing alcohol. We're not just a place where you buy books, we're a place where you can hang out and have a good time. This isn't your grandmother's bookstore, this is the place to be. Lit happens here."

Lunch with members of the American Booksellers Association. Topic TBA

Gwyn Ridenhour of Matchbook Marketing will present a preview of the Shop South program at 2:30 PM. The Shop South program will incorporate Okra Pick, Circle of Sites, Southern Book Prize, Conroy Legacy titles and more into bookstore websites and, where possible, link them to online sales pages. Matchbook is a marketing firm dedicated solely to independent bookstores, and currently works with 65 stores around the country to provide print materials and newsletters, logo and branding creation, website design, and email management. For more information, go to www.WeLoveBooksellers.com.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  March Madness  matchbook marketing  Page 158  siba in the springtime 

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B3! Webinar: Keep it Indie with Bookstore Link

Posted By Linda-Marie Barrett, Friday, January 17, 2020

mark pearsonJoin us on Wednesday, March 25 at 2PM EST for our B3! Webinar: Keep it Indie with Bookstore Link. Mark Pearson, CEO and co-founder of Libro.fm, the first audiobook company to support independent bookstores, will discuss their new venture, Bookstore Link. When someone links to a book on Bookstore Link, the reader chooses their independent bookstore and is connected to that bookstore's website to make their purchase. Mark will explain how indie bookstores can get behind Bookstore Link, and he'll take your questions, too. Please rsvp lindamarie@sibaweb.com to attend.

i link to local bookstoresClick here for more info on Bookstore Link.

About our Presenter:

Mark Pearson is the CEO and co-founder of Libro.fm, the digital audiobook platform for more than 900 independent bookstores. He lives in Seattle where he enjoys running in the rain, playing tennis when the sun makes an appearance, over and undercooking food, and reading The New York Times on paper.

Tags:  Bookstore Link  libro.fm  Mark Pearson 

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Professional Bookselling Certification powered by NAIBA

Posted By Linda-Marie Barrett, Wednesday, January 15, 2020

bookselling certification logoThe New Atlantic Independent Booksellers Association (NAIBA) has taken on the task of creating a formal certification program for the bookselling industry. "For years, booksellers across the country have been asking for a "career path" in bookselling. I believe that NAIBA's Professional Bookselling Certification will provide an important first step along this path," says Bill Reilly, co-owner, the river's end bookstore, and NAIBA Board President.

This is a nation-wide program, with NAIBA spearheading the creation, execution and oversight. NAIBA will work with the American Booksellers Association and the other regional booksellers' associations on every aspect of the program. The Professional Bookselling Certification program will consist of five modules. The modules include: Basic Bookselling, Staff & Human Resources, Store & Operations Management, Event Management, and Inventory Management. Upon completion of each module, a bookseller will receive certification in that topic. When a bookseller completes all five modules, they will receive the designation of Certified Professional Bookseller.

There is also a stand-alone module, Career Bookseller Fast Track, for seasoned booksellers, which will encompass the information in the individual modules. Upon completion of the Fast Track, a bookseller will receive the designation of Certified Professional Bookseller.

Each course will have a Dean, multiple instructors, assessment tools, exercises and homework, and required online and in-person courses. In-person instruction will take place at existing regional and national conferences. NAIBA plans to roll out the Event Management module in 2020, followed by the Career Bookseller Fast Track module. There will be course fees with each module, along with available scholarships.

"I've been in the industry for almost 40 years, and professionalism and training have always been a

driving force behind national and regional programs," said Eileen Dengler, executive director of NAIBA. "People have been asking for some recognition for bookselling skills, and now NAIBA will make it happen."

Any bookseller interested in becoming an instructor in any of the modules is welcome to email Eileen Dengler at naibaeileen@gmail.com.

Tags:  Bookseller education  naiba 

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New "Shop South” Opportunity for SIBA Members!

Posted By Linda-Marie Barrett, Monday, January 13, 2020

matchbook marketingGwyn Ridenhour of Matchbook Marketing is designing a new collaborative project between Matchbook and SIBA to promote SIBA book prize winners. The Shop South program will incorporate these book prize promotions into bookstore websites, and where possible, link them to online sales pages. Matchbook is a marketing firm dedicated solely to independent bookstores, and currently works with 65 stores around the country to provide print materials and newsletters, logo and branding creation, website design, and email management. For more information, go to www.WeLoveBooksellers.com

Gwyn will present a preview of the Shop South program at the following March Madness Bookseller Events:

If you'd like to attend one of these events, please register here.

shop south

Tags:  matchbook marketing  shop south  SIBA 

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March Madness at Square Books on March 11!

Posted By Linda-Marie Barrett, Monday, January 13, 2020
Updated: Friday, December 27, 2019

Join us for our March Madness event at Square Books in Oxford, MS on March 11, 10-3PM! From 10 AM-noon, Lyn Roberts will present Branding and Marketing Your Store. Session description: Promote your store with tribal marketing by capitalizing on your unique geography and identity through branded merchandise. Lyn Roberts is the General Manager of Square Books, four bookstores on five floors in three buildings on the historic square in Oxford, Mississippi, where she has worked since 1988.

Noon-1 PM: Author Luncheon. Lunch is free to attendees.

The afternoon will include a tour of the Square Books stores, and further discussion and networking on bookseller issues.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

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