You can't manage what you don't measure. Do the work.

B Lab Global creates standards, policies, tools, and programs that shift the behavior, culture, and structural underpinnings of capitalism. They certify businesses whose practices are in line with their goal of creating a more fair and inclusive economy. Some of the companies with B Corps certification include Ben & Jerry's, Patagonia, Sundial Brands (Shea Moisture), and Dr. Bronner's.

Last year they compiled a collection of Anti-Racist practices and strategies adopted by some of the businesses who have achieved certification. The overall guiding principle? "You can't manage what you don't measure, do the work on racial justice."

The document shares concrete measures B Corps certified companies have taken or committed to implementing. Some are public-facing, like making sizable donations to the NAACP legal defense fund, and some are internal and in-house, like keeping an updated library or anti-racist resources for employees, implementing paid volunteer time to be used towards Black=founded charities or social justice work, and even protest marches.

All have committed to continuing education and training within their own companies, whether it is in the form of formal DEI training, or something as simple as an on going staff book club. Read more here:

Anti-Racist Practices Collection

How to Be an Ally if You Are a Person with Privilege

Share your journey on The 21-Day Racial Equity Challenge Bulletin Board