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Bookseller Profile: Baldwin & Co. Books

Posted By Nicki Leone, Tuesday, July 5, 2022
Updated: Wednesday, July 13, 2022

Baldwin & Co.Booksellers attending SIBA's in-person event in New Orleans September 7 & 8 will have a chance to tour some of the lovely bookshops in the area, including Baldwin & Co., which opened in 2019.

Baldwin & Co.
1030 Elysian Fields Ave
New Orleans, LA
info@baldwinandcobooks.com
www.baldwinandcobooks.com
Facebook and Instagram: @baldwinandcompany, Twitter: @BaldwinBooksy

How many followers? Roughly 50K

Owner: Dernell J Johnson

Description: Baldwin & Co. is an independent black-owned bookstore and coffee shop located in New Orleans, LA. Our mission is to inspire growth in people and organizations through the power of books and reading. Baldwin & Co. is not only the largest black-owned bulk book supplier in the southeast region of the U.S., but we are also a community resource center and a hub of intellectual discovery and discussion. The store's "campus" includes event space for large groups, a podcast studio, and the Baldwin & Co. Manor -- a 4.5 bedroom apartment for groups looking to stay somewhere unique.

How long have you been a bookseller? Less that two years.
Best part of being a bookseller? Everything!

What are you currently reading? Under The Skin by Linda Villarosa

What is your favorite hand sell? Don't Cry For Me by Daniel Black

Best thing you did in the store this year? We has a book signing for The 1619 Project

How do you work with your community? We have book giveaways. And Baldwin & Co. runs summer youth programs, including Story Times and free Reading Tutoring Sessions. We also have a Summer Reading Challenge for kids

What is your top priority for the coming year? To host more book events.

What e-commerce platform do you use? Bookshop.org, for it's ease of use.

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