SIBA has re-branded its popular "Circle of Sites" weekly promotion as the Combined Regional Bookstore Banner. CRBB is a revolutionary approach to coordinated marketing in the Southern independent bookstore market built on the enthusiasm and reach of indie booksellers within their own communities.

The program allows publishers to place a banner ad simultaneously on about 50 independent bookstore websites across the South, thus offering region-wide exposure. CRBB banners always click through to purchase the promoted book from the hosting store site. CRBB banners also run in The Southern Bookseller Review newsletter. To be eligible for CRBB, a book must be listed at Indiebound.org and available to bookstores at industry standard terms.

In return for hosting the banner on their websites, participating SIBA stores receive free SIBA membership, hence its unofficial name of "the banner-for-dues program." CRBB is compatible with a wide range of website platforms and e-commerce systems, and has multiple banner formats available for stores to choose from. Stores can contact Nicki Leone at nicki@sibaweb.com to participate.

CRBB Info for Bookstores | CRBB Info for Publishers