Parnassus Books, located in Nashville, TN, hosted our final 2023 March Madness event on March 29th. This happened just two days after the shootings at nearby Covenant School. The community, including the booksellers at Parnassus, were in shock and grieving. Still, Parnassus carried on as host and as Sarah Arnold, the Marketing and Communications Director, later shared with attendees,”It has been such a difficult couple of days here in Nashville, but it really lifted our spirits to have you here with us.” Attending booksellers felt the same, with one telling us, “Parnassus staff provided a wonderful day of learning. They offered their knowledge and tips which will help all attendees to improve at their individual stores…I was very moved at the obvious compassion of the staff due to the week’s most difficult circumstances.”

For their education, Parnassus talked about how Parnassus goes about creating content that reaches bookish social media communities and promotes customer engagement, particularly on Instagram and TikTok. Parnassus uses Facebook, Instagram, Twitter, TikTok, and YouTube. They went over branding, content, scheduling posts, useful tools, color palettes, and so much more! They generously offered their presentation to inspire other booksellers as they work on their own social media approaches:

SOCIAL MEDIA ISN'T SCARY