Booksellers have one more week to place holiday catalog orders that include the saturation mail option.

Saturation Mail allows bookstores to send catalogs to specific zip codes and mail carrier routes. It can be very effective at reaching new customers beyond the store's usual mailing list and social media following. It is also a good way to expand a store's reach into new areas and markets.

Stores can work with the Regional Associations Marketing Partnership (RAMP) to fine tune where they want to direct their saturation mail efforts. Although saturation can be applied to an entire zip code, it's more common to use a more targeted approach: for example, by choosing an area with a new housing development within easy driving distance, or a neighborhood along the same bus or subway route as the store. Bookstores that have recently moved or opened a new location can use saturation mail to introduce themselves to their new neighborhood.

Stores receive up to 7000 catalogs free of charge, which can be used in saturation mailings. Additional copies cost $0.11 per piece. All mailed catalogs have a postage charge, as well as a one-time imprinting fee of $110.00. If you select saturation mail with your catalog order, RAMP will help you choose a coverage area that is both within your budget and maximizes your reach. The deadline to start a saturation mail order is June 1. The earlier you start, the more time you have to work on a mailing strategy that will work best for your bookstore.

Order your catalogs here.