March 17: Story on the Square in McDonough, GA
Expanding Sales Beyond Book
See the complete schedule and register

Story on the Square includes a 2400 sq ft event space they rent out regularly, and a wine and beer bar and cafe. They also host non-book related events for their community, and prioritize a large selection of sideline gifts. They'll discuss how this multi-faceted approach creates a more sustainable and profitable business.

Store owner Stephanie Gordon says "A significant portion of our sales are from our event spaces, our private and public events, and our wine and beer store. We were very intentional in designing our space to accommodate these types of sales." The staff is eager to share (and show off!) their space to other booksellers. "We have had loads of hits and misses with events and our wine and beer bar," says Gordon, "and we would love to share our experiences."