News you can use from the Land of SIBA: July 12, 2018
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Register for #SIBA18
7/20: Bookseller Revival at The Country Bookshop in Southern Pines, NC (rsvp)
7/25: B3! Webinar - Creating and Managing a Successful Online Sales Campaign with Kelly Justice (rsvp)

Strut your store stuff!
SIBA needs good store photos of its members! (email Nicki)
SIBA is seeking examples of store swag, especially bookmarks! (email Nicki)

Important and useful links:

#SIBA18 Discovery Show || In the Land of SIBA Blog
Coming up on Lady Banks' Pick of the Week
The current Southern Indie Bestsellers (PDF): HC | PB | Kids
Bookseller Benefits Package
|| The Booksellers' WaterCooler || Read This!


July 20, at The Country Bookshop, Southern Pines, NC

If you need a better reason than "it’s hot and sales are slow and I want to see my bookselling friends" to come to the SIBA Revival at The Country Bookshop in Southern Pines on July 20, then here it is: we made more on the $2,000 in retail sales of Proof (a book we published) in June 2018 than we did in the $5,000 retail sales of Range Bucket List in June 2017.

That’s why I’m inviting you all to come, as you’ll meet the man who knows all about this stuff, Josh Floyd of Ingram Spark, and some of the people who‘ve helped us get this little publishing venture (shakily) off the ground. Ingram Spark is generously sponsoring our Revival and lunch is on them! There are a lot of variables in the numbers above so we’ll examine them and take a look at the talent needed and costs that go into making these books and sales possible. I especially encourage North Carolina bookstores to attend as we will spend lunch brainstorming for North Carolina's Map/plan for IBD 2019.

Also... our town is really something special. Within two blocks of our store you’ll find two yoga studios, an ice cream shop, a cheese shop, a wine shop, an outdoor goods shop, a toy shop, a running shop, a guitar shop, a yarn shop, a theater called The Sunrise, a pizza parlor, a tack shop (horse stuff and cool leather things), some GREAT restaurants, lots of clothing boutiques, the best park in the world, a store that sells chic purses famous nationwide and made by military spouses, two coffee shops, and a growler company. Five blocks away you’ll discover The Weymouth Center for the Arts and Humanities, the North Carolina Literary Hall of Fame, and the Southern Pines Brewing Company. Did I mention that all these are independent, locally owned, or a non-profit?

Come to the revival, check out our town, and see how easy it is to increase your margins and your offerings.

Shoot me an email if you have any specific questions about directions or the town or specific concerns within (or outside) of our topic that you want to discuss. Please rsvp to to let us know you’re coming.

Look forward to seeing y'all soon!


140 NW Broad Street
Southern Pines, NC 28387
910.692.3211 (store)
910.690.1370 (cell)


Big discount if you register by July 31

"The JB Media social media class is well designed - its structure and flow can help any one at any level of social media expertise! This class is adaptable to any schedule. The online lessons allow you to work completely at your own pace and Sarah is always available for questions and discussion. This class can answer just about any question regarding social media or content marketing that you have ever had and if the class itself can't, then Sarah can! Highly recommend!
-- John Cavalier, Cavalier House Books

Social media and content marketing can be stressful and confusing. Many booksellers need to know how to be more efficient and effective so the time and energy they spend marketing online has greater impact and creates results.

If you’ve seen Sarah Benoit, co-founder and lead instructor at the JB Media Institute, present at the ABA’s Winter or Children’s Institute, you know you’re learning from someone passionate about helping booksellers improve their social media and content marketing strategies. Sarah has developed an online course for booksellers: Social Media and Content Marketing Basics for Booksellers.

Topics covered include:

  • content branding
  • keyword and hashtag research
  • content calendars
  • website usability
  • Instagram and Facebook tracking
  • social media tracking on Google Analytics
  • Facebook and Instagram advertising
  • event marketing

Sarah introduced this course to SIBA booksellers and staff this spring and we are loving and already using what we’ve learned. Sarah’s three-month self-paced online course is now being offered nationally for $299. Contact SIBA for a special code and SIBA member stores enroll for just $149! Registration open till July 31.

Would you like a preview? Attend a FREE introductory webinar on Monday, July 16 from 12-1pm EST.

  • Join the meeting on your computer or laptop go to:  It will prompt you to download the desktop app for easier participation or you can click the link to join with your browser.  Conference ID: 804-325-388 #

  • To join using your mobile device like a smartphone or tablet download the mobile apps:

  • To dial in by phone: (404) 400 - 8750

"It's one thing to post a couple photos or links, or like a couple videos, and quite another to create a dynamic, engaging, and attractive presence online that enhances and compliments your real-world, brick-and-mortar business. JB Media's holistic approach to social media is the best I've seen for doing that. It goes far beyond just providing a series of tips or tricks to manage a Facebook page. Your course gives people the tools they need to navigate social media effectively and use it productively. You know the proverb "If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for life"? JB Media teaches people how to fish.”

--Nicki Leone, SIBA


John CavalierName: 
John Cavalier

Store and location: 
Cavalier House Books in Denham Springs, LA

website || facebook || twitter || instagram

Number of years as a bookseller: 
15 (Book Warehouse of Baton Rouge from 2003-2005 and Cavalier House Books from 2005 - Present)

Best part about being a bookseller?
I've always viewed books as tools - they contain the answers and inspiration for all of our questions. So for me, the best part of being a bookseller is both finding that inspiration for myself and sharing it with others (especially kids)! 

What book(s) are you reading?

At our store we're all currently doing an online read along of Don Quixote and A Confederacy of Dunces (#DonIgnatius) in conjunction with the Great American Read. So I'm just getting into Don Quixote, but on my bedside table I have copies of The One Click Store, Building a Storybrand and about 20 other books that are dog eared in varying states of completion.

Hello HelloFavorite handsell of 2018:
Probably Hello Hello by Brendan Wenzell. I love picture books that have a simple idea but that have much bigger implications the more you think about them. It's such a simple idea but it so well expressed! It's definitely a title that is well served with some bonus explanation and enthusiasm.

Best thing you did this year at your store:
Well ....the best thing I've done this year isn't technically at the shop but is sort of parallel to the shop and it has occupied the bulk of my attention in getting it off the ground. At the beginning of the year we had the opportunity to create a separate business wholesaling / distributing Louisiana Interest titles. A local, regional (Louisiana and Texas) distributor went under and we snapped up some of their intangible assets like their customer list and title history. We've been working 100 hour weeks to establish the Looziana Book Company and so far we've managed to conquer all of the associated paperwork and we're slowly working our lists and growing our customer base! It's an amazing opportunity and we're growing and learning every day!

Cavalier House CrewCavalier House Crew

Social Media Stats (FB likes, Twitter followers, etc):

Facebook 1576
Twitter 1152
Instagram 748

What are some ways you work with your community?
I am part of the leadership team for our local merchant's association, I'm on the board of our local Main Street organization and my wife and I volunteer huge chunks of time and energy to Denham Strong which is a local volunteer based and city led recovery group that was formed after flooding in 2016 that affected most of our community. I am very civic minded and our store is literally next door to our city hall so I spend a fair amount of time with my friends and foils at city hall both as a volunteer and a gadfly! Also, this past fall we worked with our local newspaper to host a city council debate for a special election to fill a vacated seat and we're hoping to replicate that for our municipal and parish elections this Fall. We also partner with our parish library for special programming and author visits and we host book fairs in a ton of area schools. We've also from time to time hosted book drives and charitable book sales for area schools and nonprofits.

Do you have any community partners you work with regularly?

Denham Springs Main Street, Denham Strong and the Livingston Parish News are our more frequent collaborators.

" Bookselling is kind of the perfect job because there is always a new problem or opportunity and I'm literally trading in the things that inspire me the most!"

Do you have passions that carry over into your bookselling life?
Absolutely, but my passions tend to be more abstract. Things like problem solving and planning and learning are what get me excited, so entrepreneurship is my jam. Bookselling is kind of the perfect job because there is always a new problem or opportunity and I'm literally trading in the things that inspire me the most! So for me, bookselling is kind of a perpetual motion machine of inspiration and action!

Top priority for 2018:

My top priority for 2018 is to establish all of our processes and policies for our distribution company and to grow our customer base as much as possible. On the retail side of things my top priority is to enhance the way I communicate with my staff and to create a better workflow for collaborating on online content and marketing in general.

Favorite SIBA programming benefit:
My favorite thing about SIBA is definitely the facilitation of discussion among colleagues. SIBA as an exchange of ideas is the most important for me!



Submitted this week on Edelweiss+ using the "send to SIBA" option. Thanks to Bookmarks, Bookmiser, Books and Books, Cavalier House Books, Fiction Addiction, Fountain Bookstore, Little Shop of Stories, Malaprop's, Page & Palette, Page 158 Books, Read It Again, The Country Bookshop, The Story Shop, Turnrow Books, and Union Ave. Books.

9781590519646 The Long Path to Wisdom 10/23/2018
"Charming, funny and instructive and sometimes a little odd."

9780374110444 The Bus on Thursday 9/14/2018
"This book is a fantastically creepy and fun delight."

9780425290989 I Am Still Alive 7/24/2018
"I held my breath and didn't blink throughout the entirety of Kate Marshall's tightly paced YA thriller. "

9781635572179 Aerialists 2/19/2019
"Prepare yourself for the unexpected. Not only do the characters resist familiar paths and traits, each sentence resists expectation."

9781338150490 A Long Line of Cakes 8/28/2018
"Sweet, silly and absolutely the most wholesome thing since the Little House on the Prairie series."

9781338209969 The House With Chicken Legs 9/25/2018
"A little bit folk tale, a dose of adventure and quite a bit of quirky humor tossed in, The House With Chicken Legs will take readers on a ride they will not soon forget."

More bookseller reviews

If your store does not have an Edelweiss+ account and need help setting one up, contact Linda-Marie

In the last issue: A Bookseller's First BookExpo!

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Your name: @@first_name@@ @@last_name@@
Your store: @@employer@@
Your member type (store/staff): @@member_type@@
Your membership expiration: @@membership_exp_date@@ *
Your B3! Credit: ##B3TOTAL##

*if your member type says "staff" then your expiration date is whenever your bookstore's membership expire, and B3 credit will also be applied to the master account. Email to find out how much credit your store has earned.  Stores can add staff to their accounts under the "Subaccounts" link under the "Information & Settings" tab.

Renew here | Booksellers Benefits Package

Thank you for your interest in SIBA,

Nicki Leone

Southern Independent Booksellers Alliance
51 Pleasant Ridge Drive, Asheville, NC 28805
Fax: 309.410.0211

#siba18: Fall Discovery Show
Sept 13-15 THU-SAT | Tampa, FL

Many thanks to our 2018 Inkreadible Sponsors

BookazineBaker & Taylor
Ingram Content Group 

The Reba and Dave Williams Foundation for Literature and the Arts

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