THE SMALL BUSINESS HABIT OF WEARING TWENTY HATS: A EUREKAsiba TALK
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"I think small businesses, in this case indie publishers and indie bookstores, have this characteristic in common: we’re all doing too many different things. At Europa, we’ve attempted, and I think mostly succeeded, at turning this into a strength, and certainly my own skill set and career path into publishing make me unsuited to wearing only one hat. I think the way of staffing, approaching work flow, and more intangible things like an editorial aesthetic or style of community outreach are informed by the diversity of skills we have and jobs we do."
Michael Reynold’s talk is part of SIBA in the Springtime (SITS) & EUREKAsiba, a program of bookseller education in an intimate format, designed to emphasize creative and innovative solutions to running a business. SITS takes place Monday, March 18 –Wednesday, March 20, at the Embassy Suites by Hilton Atlanta Airport. Here’s a link to REGISTER!
Michael Reynolds is the Editor in chief of independent publisher, Europa Editions. He is the recipient of numerous industry awards, and has served on the jury for the PEN/Heim Translation Fund, the Gutekunst Prize for Young Translators, and the foreign jury of the Strega Prize. He is a regular speaker at the Columbia School of Journalism’s Columbia Publishing Course, and at publishing and translation conferences in America and internationally. He is the founder of Bookselling Without Borders, a scholarship program that diversifies the culture of reading by building bridges between the American bookselling community and the international book industry. He is also an author and a translator whose published translations include three historical mysteries by Carlo Lucarelli, and Viola Di Grado’s prize-winning novel, 70% Acrylic 30% Wool.
SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k. We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week.
Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach(from 17K to 22.5K), a 16% jump in engagement (from 585 to 700) on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.
By promoting through Lady Banks, publishers are making an investment in SIBA member bookstores’ attention and market. SIBA works with them to select titles your customers are looking for, and then we drive those customers to your stores. It’s very worth your while to bring Lady Banks Bookshelf titles in before the month begins, and put up a display. Here are our March titles:
SIBA is hosting a bi-monthly webinar series called Publisher Picks: Best Bets for SIBA Booksellers. Publisher Picks brings publishers and their editors and reps together with booksellers outside of rep visits to stores and the Discovery Show. Booksellers will earn B3! Points (which translate into dollars to pay for SIBA dues and events) for attending, get to know the territory’s reps, and discover some new titles to add to their store shelves. Buyers and frontline booksellers are encouraged to attend.
This month's theme was Small Press Presents: Spring and Summer Picks. Our presenters were Michael Reynolds, Editor in chief of independent publisher, Europa Editions, Carin Siegfried, the Mid-Atlantic field sales representative at Macmillan, Emily Midkiff, editorial assistant and marketing director at Month9Books, Meg Reid, Director of Hub City Press, and Lynn York, publisher of Blair.
Edelweiss collection of presented titles
PRIME NUMBERS: AMAZON AND AMERICAN COMMUNITIES
New Study Shows Full Cost of Explosive Amazon Growth on Communities Nationwide
The new report —Prime Numbers: Amazon and American Communities— quantifies the stark economic cost exacted nationwide as a result of Amazon's online retail sales.
Reviewing the most recent four years of Amazon's U.S. retail sales, Prime Numbers documents that in 2018 alone Amazon and its third-party vendors sold $189 billion of retail goods. The report’s analysis reveals that the nationwide results of those sales were:
- 540 million square feet of displaced retail space,
- 900,000 displaced retail jobs, and
- $5.5 billion to $7.0 billion in uncollected sales tax.
For the period of 2014–2018, the cumulative loss in uncollected sales tax is estimated to be as high as $22.5 billion.
Read the full ABA article HERE.
Access the full study details and report HERE.
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NEWS IN BRIEF
"Den- where I spend interminable hours on Edelweiss & email." -- Jon Mayes talks to Garden District Bookshop owner Britton Trice and gets a tour of his historic New Orleans home.
THE BOOKS YOUR COLLEAGUES ARE TALKING ABOUT
Submitted this week on Edelweiss+ using the "send to SIBA" option. Thanks to Bookmarks, Bookmiser, Copperfish Books, Fiction Addiction, Flyleaf Books, Fountain Bookstore, Lincoln's Loft Bookstore, Malaprop's Bookstore/Cafe, McIntyre's Books, Octavia Books, Oxford Exchange, Page 158 Books, Parnassus Books, Quail Ridge Books, Square Books, The Country Bookshop, The Story Shop, Underground Books, Union Ave Books, and Wordsworth Books.
9781631492167 Biloxi 5/21/2019
"Everyone who knows a southern, white, single male in his sixties should read Biloxi."
9781635573169 Light from Other Stars 5/7/2019
"A thrilling journey through space and time and a deeply moving exploration of the bond between parent and child."
9781593763909 Loudermilk 5/7/2019
"A grand comic novel with hints of Charles Portis and Pynchon, a great post-Millenium, pre-Millennial foray into America at the cusp of its decline. Hilarious, touching, ambitious and endlessly playful."
9781536204803 Sadie and the Silver Shoes 4/23/2019
"Read this for the joy of rooting for Sadie, a girl who knows her own heart. Also, read this for the pleasure of seeing a silver shoe float down a river like a shiny fish."
9781452172781 Tomorrow Most Likely 4/2/2019
"A book about wonder and joy and the possibilities of tomorrow. (Oh, and a squirrel named Stu, too.) Giggles and magic abound."
9780525561255 A Good Enough Mother 4/30/2019
"A deeply insightful story of a mother who always wants more for her child in the name of love, and how this may not always be for the best."
More bookseller reviews
If your store does not have an Edelweiss+ account and need help setting one up, contact Linda-Marie
Thank you for your interest in SIBA,
Southern Independent Booksellers Alliance
51 Pleasant Ridge Drive, Asheville, NC 28805