GREAT NEWS! SIBA is very pleased to announce a new self-guided course for booksellers on the art of using social media and content marketing:

Social Media and Content Marketing Basics for Booksellers: The Art of Increasing Reach and Engagement 
with Sarah Benoit and the JB Media Institute.

April 16 - July 16

Sarah was one of the most popular presenters at both Winter Institute in Memphis and EUREKAsiba in Atlanta earlier this year. Not only did she receive enthusiastically positive feedback from attendees, she was pretty consistently mobbed by people with questions throughout the entire day in Atlanta and never once lost her smile or her enthusiasm. You'll note that there are two options for this course -- a "DIY" version for those of you who are comfortable taking online courses on your own, and the "Expert Support" version, which comes with live Q&As and access to "office hours" where you can talk to the instructors in person.

I do encourage you to sign up for the latter, if you can swing it. I am -- I am usually the kind of person that would work her way through an online course on her own. I think I've gone through half of lynda.com that way! But I signed up for the Expert Support option because I want to pick Sarah Benoit's brain. I always have questions! As we all know, nothing beats being able to talk to a real person in real time about your real questions!

Those of you who attended EUREKAsiba already know how helpful and enthusiastic Sarah can be. But if you didn't have a chance to attend, take a few minutes to watch the video of her EUREKAsiba talk.

Social media and content marketing can be stressful and confusing. Many booksellers need to know how to be more efficient and effective so the time and energy they spend marketing online has greater impact and creates results.

Join Sarah Benoit and the JB Media Institute to learn the basic best practices and strategies the professionals use to share stories, build community, and grow your business.

Topics covered include:

• content branding
• keyword research
• content calendars
• Instagram and Facebook tracking
• social media tracking on Google Analytics
• Facebook and Instagram advertising
• event marketing
• and more

Register now

2 PACKAGE CHOICES AVAILABLE

1. DIY Online Learning Membership Price $149.00 
use the code BooksellersDIY

2. Expert Support Online Learning Membership Price $299.00
no code necessary