LADY BANKS GETS A NEW BOOKSHELF

SIBA's most popular consumer-targeted promotion gets an upgrade

Beginning in June, SIBA is updating one of its regular promotions to better benefit its member bookstores. "Lady Banks Bookshelf" is a collection of six books that are promoted for the month on Facebook and in the Lady Banks newsletter and AuthorsRoundtheSouth.com website. Publishers pay for placement, and books click through to a page on ARTS where they can purchase the book from a SIBA member store.

What is changing?

1)  A new store will be featured each week. Stores will be notified in advance when their week is scheduled.

2) The promotion will now take users to a mobile-friendly, easily shareable page promoting both the current books and the store for the week. All books will click through to the store's website for purchase.

3) Boosted promotions will now target audiences located geographically near the store.

4) Although the promoted books will still remain constant for an entire month, the promotion will refresh its look weekly, with new images, banners, tag lines, and social media posts.

5) Stores will be able to tag and share Lady Banks Bookshelf directly with their customers. Stores can also create Lady Banks Bookshelf pages on their own websites, making it easier for customers to view all the promoted books.

Sample banner for websites and newsletters: