Booksellers: Make Your Mark with SIBA!
We have very exciting news to share with you. This spring, SIBA researched the ability of our organization and our member stores to generate sales and events in our territory. The results are fantastic, and included in our new SIBA Press Kit. Please take a look! The collective clout of SIBA stores is mighty impressive!
Southern indie booksellers, together with SIBA, reach more than 1.5 million readers. This translates into an average of 10,000 readers weekly per bookstore. You host over 15,000 events annually, and support over 1100 book clubs regionwide. One fourth of you participate in our Circle of Sites homepage banner ad promotion, which generates 2 million impressions annually. Just imagine if every store participated! Your events are promoted in Lady Banks Commonplace Book newsletter to a weekly audience of 60,000 readers. You distribute 500,000 Okra Pick bookmarks and 900,000 Holiday catalogs annually.
Curious how many SIBA member stores report sales to the NYT and Indie bestseller lists? What percentage submit reviews on Edelweiss? How many attend our Discovery Show? It’s all here, and more.
We hope this data will inspire you to consider your part in SIBA’s zone of influence and explore where you might increase effort and engagement to reach more readers and grow your sales. You are making your mark!