What’s on the Shelf at Lady Banks during November?

SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k.  We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week.

Since SIBA redesigned Lady Banks Bookshelf in the spring, this promotion experienced a 23% increase in audience reach(from 17K to 22.5K), and a 16% jump in engagement (from 585 to 700) in on social media, and a 10% rise in impressions, 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality. These were all decisions made directly out of the Social Networking Class we took with Sarah Benoit.

By promoting through Lady Banks, publishers are making an investment in SIBA member bookstores’ attention and market. SIBA works with them to select titles your customers are looking for, and then we drive those customers to your stores.  It’s very worth your while to bring Lady Banks Bookshelf titles in before the month begins, and put up a display.

What’s up for November:

• Night of Miracles by Elizabeth Berg

• The Alehouse at the End of the World by Stevan Allred

• Friday Black by Nana Kwame Adjei-Brenyah

• Chosen People by Robert Whitlow

• City of a Million Dreams by Jason Berry

• Love Like Sky by Leslie C. Youngblood (#OkraPick)

Here’s a link to the collection on Edelweiss.