The Love Your Bookstore Challenge!
There’s a new retail holiday celebrating brick and mortar bookstores! It’s Love Your Bookstore, taking place from Saturday, November 10 to Friday, November 16.
This holiday comes with a challenge: during “Love Your Bookstore” week, readers visit their favorite bookstores and take a picture of the book they’re most excited to gift this holiday season. They must post their photo on Facebook, Instagram, or Twitter sometime during November 10-16 with the hashtag #loveyourbookstore to be entered to win bookish prizes. The list of prizes is fantastic, and growing as more sponsors join in.
Booksellers can promote the #loveyourbookstore challenge to customers, and involve their local authors and publishers to spread the word through social media. Here’s a link to resources for booksellers to assist in promotions. Raise awareness of the “Love Your Bookstore” holiday in your community and boost an event that celebrates you!!
One of the founding members of this holiday is Dominique Raccah, publisher and CEO of Sourcebooks. She says, “Bookstores are amazing and important places for us all culturally, and we know that booksellers help readers discover and share the magic of books. They create communities of readers that make a difference because books change lives. We want to give everyone a way to celebrate their favorite bookstore.”