Celebrating Avid's Bookshop Bash!
I’m readying my gift-wrapping and handselling skills for a volunteer shift at Avid Bookshop in Athens, GA on Small Business Saturday/Indies First. This special day is just one of a five-day celebration called The Avid Bookshop Bash (TABB). John Farina, the events coordinator for Avid Bookshop, revealed what’s in store for readers and gift-buyers in their community.
TABB is a series of events taking place 11/23-11/27 to celebrate another year of open doors and loyal customers.
Though the other days are celebrated by indie bookstores nationally, Celebration Sunday is specific to Avid, celebrating the anniversaries of their newest location and the original Avid Bookshop.
To thank customers for their support, every purchase during TABB earns a prize. Prizes, drawn by the customer at the time of purchase, include commemorative bookmarks, a Libro.fm subscription, and a $50 Avid Bookshop Gift Card. To keep customers coming back during TABB, Avid will offer TABB Punch Cards that are hole-punched every time a customer makes a purchase. (Customers receive an extra hole punch if they shop at Avid on Book Friday). Customers will receive “Bash Cash” coupons in $5 increments, in line with the number of holes punched.
Avid will also take donations throughout TABB for a local nonprofit, Books for Keeps, and send them the proceeds on Giving Tuesday.
Avid Bookshop will be posting about The Avid Bookshop Bash leading up to the event and throughout. Be inspired and maybe do your own variation! I’ll report back in after Small Business Saturday with a recap. Happy Thanksgiving and Holiday Bookselling!