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An Interview with Angel Schroeder, owner of Sunrise Books in High Point, NC

Posted By Linda-Marie Barrett, Tuesday, November 27, 2018
An Interview with Angel Schroeder, owner of Sunrise Books in High Point, NC
 
Name
Angel Schroeder
 
Store and location: 
Sunrise Books, High Point NC 
 
Social Media Stats:
Instagram about 450 followers; FB likes about 700; Twitter is 230. Our email list/Frequent Buyer Club is about 500.
 
Link to your store’s press kit:
Sadly, we do not have one. I have some graphic arts background, so it’s all in my head and on my laptop. I realize this is a poor excuse!
 
Events and buyer contact info:
 
Number of years as a bookseller
3
 
Best part about being a bookseller?:
Reading new books and talking about books with other book lovers.

 

What book(s) are you reading?:
I just finished The Dream Peddler by Martine Fournier Watson (4/2019 release) and am re-reading Treeborne for our upcoming book club and author visit with Caleb Johnson. 

 

Favorite handsell of 2018:
Southernmost by Silas House. I mean, who wouldn’t love that book? I plan to blanket the landscape with it when it comes out in paperback.
 
Best thing you did this year at your store:
Move to a larger location with better visibility and parking. We now have a back room for events, so we don’t have to rearrange the whole store for every author visit.
 
What are some ways you work with your community?
We regularly donate books to a local literacy organization, High Point LEAP, which helps kids stay in school. I also discount books that are being donated to other organizations. We have donated countless books, gift cards, and gifts for various fundraising events, and we are always open to hosting nonprofit groups. We say yes anytime we can to our local public library. We also volunteer and donate to Greensboro Bound, Guilford County’s literary festival, which was founded in 2018.
 
Do you have any community partners you work with regularly?
High Point LEAP, Southwest Renewal Foundation, St. Mary’s Episcopal Church, High Point Public Library, Cover the City, Backpack Beginnings
 
Do you have passions that carry over into your bookselling life?
Of course! We have far more birding titles and field guides than is strictly necessary. I am also a bit of a church nerd, so I carry a lot of religion, theology, and philosophy for a store our size. As the wife of an urban planner, I’ve always been intensely interested in the direction of our city, even before I became a business owner. The store recently bought season tickets for our new baseball team’s inaugural season.
 
Top priority for 2018:
Expand our customer base to include more of High Point, not just our immediate neighbors.
 
Favorite SIBA programming benefit:
Fall conference. I hated to miss it this year, but it was in the middle of our move. I always discover great books and meet authors that I want to have in the store.

 

  

 

 


Tags:  bookseller interview 

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