An Interview with The Family Book Shop
Name: Kerry & Kaaren Johnson, co-owners
Store: The Family Book Shop
Location: 1301 N. Woodland Blvd, Deland Florida 32720. Deland is a community between Orlando and Daytona Beach, Florida. We are a general interest new and used bookstore. We have over 7000 Sq. ft. of space and approximately 350,000 books available.
Phone & Fax: (386) 736-6501
FaceBook: @thefamilybookshop: 1.5k followers
Instagram: familybookshop, 300+ followers
Monthly newsletter: 800 subscribers
Events Coordinator and Buyer contact info: email@example.com, Attn: Kerry or Kaaren
Number of years as a bookseller: We have owned the store for four years but it has been here for about 35 years.
Best part about being a bookseller?: The best part about being a bookseller is helping a reader find a title they want and/or introducing them to a new book or author.
What book(s) are you reading?: Kaaren just finished The Tattooist of Auschwitz and Kerry is re-reading The Haunting of Hill House.
Favorite handsell of 2018: Our favorite handsells were Beneath a Ruthless Sun by Gilbert King, The Last Castle by Denise Kiernan, Hush by John Hart, and Louisiana's Way Home by Kate DiCamillo.
Best thing you did in 2018 at your store: We re-designed our "room 2" to create an event area with tables, chairs and new carpeting. Not an easy task, moving about 5000 books to new shelving and changing the customer flow.
What are some ways you work with your community? We are very active in our education community with sponsorships, book giveaways and our huge teacher appreciation sale each year.
Do you have passions that carry over into your bookselling life? We have always had a shared passion for reading and Kerry's first job was at a bookstore in high school and he worked at bookstores in college. We have had a lifelong love of collecting books and spent many days hunting out books in bookstores all over the world.
Top priority for 2019: Our top priority for 2019 is to hold more events and open our store to more authors and book clubs.
Favorite SIBA programming benefit: Our favorite part of SIBA is the Fall Discovery Show with the combined networking and learning opportunities that are available. We also love the holiday catalog and its success.