SIBA promotes six new books every month to consumers in our Lady Banks Bookshelf promotion.These titles appear at the top of our weekly Lady Banks Commonplace Book newsletter, which has a circulation of over 60k. We also feature them above the fold on the homepage of Authors ‘Round the South and on the cover image of the ARTS Facebook page with buy links promoted to our 15,000 Facebook friends. A different member store is featured with the titles every week.
Since SIBA redesigned Lady Banks Bookshelf last year, this promotion experienced a 23% increase in audience reach (from 17K to 22.5K), a 16% jump in engagement (from 585 to 700) on social media, a 10% rise in impressions, and a 14% rise in click throughs via email. SIBA attributes the success to a more strongly focused target audience, more active engagement with member bookstores, and a fresh, more visually appealing presence that also appeals to the reader's sense of adventure and individuality.
By promoting through Lady Banks, publishers are making an investment in SIBA member bookstores’ attention and market. SIBA works with them to select titles your customers are looking for, and then we drive those customers to your stores. It’s very worth your while to bring Lady Banks Bookshelf titles in before the month begins, and put up a display.
What’s on the Shelf in May? The May collection on Edelweiss.
Shining: Ole Smoky Moonshine Family Cookbook by Jessi Baker
Queen Bee by Dorothea Benton Frank
Rules for Visiting by Jessica Francis Kane
Spying on the South: An Odyssey Across the American Divide by Tony Horwitz
Lowest White Boy by Greg Bottoms
The Book Woman of Troublesome Creek by Kim Michele Richardson