With BookExpo on the horizon, now is the time for bookstores to be prepping to make the most of their trip. A little time spent now getting your ducks in a row will not only save you many headaches when you get to the show, it will also allow you to concentrate on your priorities and goals and make the most of the time you have with publisher reps and publicists.
The ABA has a nice checklist posted of things to do: Navigating BookExpo 2019: A Checklist
Last year, SIBA hosted a couple webinars with Maribeth Pelly on preparing store press kits and the art of pitching your store to publicists. Here's a link to the recorded webinars (you'll need to log in to view):
A Template and Checklist is also available at the above link,
Now is the time to update those press kits you worked so hard on last year:
- Add in the events you've hosted since last spring
- Include links or quotes from any news featuring your store
- Double check your community resources and spaces to make sure the information is up to date.
- Make sure your contact information is up to date, especially for specific staff contacts like event coordinators and buyers.