Are you going to BEA and pitching your store to publishers? There’s still time to create a press kit, or update your existing one. Even if you're not going to BEA, having an up-to-date press kit is invaluable for events programming and media inquiries. The following stores took part in last year’s webinars with Maribeth Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant, who live-critiqued eight press kits from small and large stores with different approaches to their events programming. A number of these stores are updating their press kits for BEA, but their 2018 versions are below. Want inspiration? Take a few moments to check these out:
Square Books Press Kit
Quail Ridge Books Press Kit
Main Street Books Press Kit
Horton’s Books & Gifts Press Kit
Ernest & Hadley Booksellers Press Kit
Bookmarks Press Kit
Here's a link to the recorded webinars (you'll need to log in to view, but so worth your time!):
A Template and Checklist are also available at the above link.
Keep in mind when updating:
"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop
Add in the events you've hosted since last spring
Include links or quotes from any news featuring your store
Double check your community resources and spaces to make sure the information is up to date.
Make sure your contact information is up to date, especially for specific staff contacts like event coordinators and buyers.