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Still Time to Create or Update Your Press Kit for BEA

Posted By Linda-Marie Barrett, Tuesday, May 14, 2019

Are you going to BEA and pitching your store to publishers? There’s still time to create a press kit, or update your existing one. Even if you're not going to BEA, having an up-to-date press kit is invaluable for events programming and media inquiries. The following stores took part in last year’s webinars with Maribeth Pelly, the event planner for Booktowne (NJ) and a professional marketing consultant, who live-critiqued eight press kits from small and large stores with different approaches to their events programming. A number of these stores are updating their press kits for BEA, but their 2018 versions are below. Want inspiration? Take a few moments to check these out:

Square Books Press Kit

Quail Ridge Books Press Kit

Main Street Books Press Kit

Horton’s Books & Gifts Press Kit

Ernest & Hadley Booksellers Press Kit

Bookmarks Press Kit


Here's a link to the recorded webinars (you'll need to log in to view, but so worth your time!):

Press Kits for Bookstores

A Template and Checklist are also available at the above link.

Keep in mind when updating:

  • Add in the events you've hosted since last spring

  • Include links or quotes from any news featuring your store

  • Double check your community resources and spaces to make sure the information is up to date.

  • Make sure your contact information is up to date, especially for specific staff contacts like event coordinators and buyers.

"The press kit webinar was so helpful. We learned so much and hope to implement what we learned very soon. The most helpful part was just being able to wrap our minds around what a press kit actually is, and what that consists of. The examples were phenomenal. Walking through what publishers look for and other things that give you a leg up when talking with publishers was an eye opener in the best way. We're still babies at this, so we really appreciate the time and effort y'all put in to this presentation." --Lauren Brown, Assistant Manager of The Story Shop

Tags:  BEA  press kits 

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