Featuring a panel of three presenters of book-centered podcasts. Annie Jones, owner of The Bookshelf and host of From the Front Porch, Mitchell Kaplan, owner of Books & Books and host of The Literary Life, and author Anne Bogel (AKA Modern Mrs. Darcy), host of What Should I Read Next? have developed very popular podcasts with a national audience. Booksellers looking to grow their store brands, reach more customers in their communities and beyond, and maybe even sell more books, will learn much listening to these experts share their best tips.
The discussion ranged from the very basic ("how I got started") to the more technical -- how long should a podcast be? (30 minutes to an hour for a long podcast, 7-10 minutes for short form). How much time does an episode take to produce? (Ann Bogel says it takes 2 hours to produce a seven minute show, 10-15 hours to produce a 1 hour show) Should you have a separate website for your podcast? (Yes! says Annie Jones), Do you hire production staff? ("Yes," says Mitchell Kaplan. "Absolutely," says Anne Bogel. "Well, eventually," says Annie Jones, "but I still learned how to do it on my own so I wouldn't be stuck if he moved on.") -- to the completely geeky: software and microphones, podcast hosting and broadcasting issues.
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(you must be a SIBA member bookseller to view)