The SIBA Holiday Catalog: What you need to know
Stores that are participating in SIBA's Holiday Catalog program should be receiving their catalogs within the next couple weeks. Here are the next steps you should take to make the most of the catalog and maximize your holiday sales:
1) Place your orders for holiday catalog titles.
Here is a link to the catalog title list: Edelweiss | Spreadsheet
Ingram is also offering a promotion on catalog title orders: Get +3% OFF any title in the Regional Holiday Catalogs No promo code needed. Plus, get FREE freight for qualifying orders. Order Now! Offer valid from October 2 – December 14.
2) Upload your email newsletter materials
All stores participating in the catalog also get email catalog newsletters sent to your customer list. The newsletters, which are created and powered by Shelf Awareness, will be sent in four seperate emails, once a week, between November 8 and December 12. Ecommerce cabability is not required.
Click here to upload your store logo and mailing list
3) Make sure your holiday catalog is on your website.
SIBA stores using IndieCommerce and IndieLite will be able to link to the catalog on their own sites. They will go live before the end of the month.
SIBA stores who do not use IndieCommerce can request the web-version of the catalog for their stores from SIBA. Email email@example.com.
SIBA stores without ecommerce-capable websites can request a "no click" version of the catalog for their website. Email firstname.lastname@example.org
4) Plan your in-store displays
While the catalog itself is an invaluable tool for capturing holiday sales, you can boost your sales with in-store catalog displays and signage. Here is a slit card/shelf talker for use in your displays and to highlight catalog titles wherever they are found on the shelf:
Holiday Catalog Slit Card (pdf)