Join us for our March Madness event at Story & Song in Fernandina Beach, FL on Sunday, March 15 from 10-3PM. The day begins with the educational session "Bookstore Make-Over: Low-cost and no cost ways to freshen and update your space" presented by Donna Paz Kaufman, co-owner of Story & Song with Mark Kaufman. Session Description: Lift up your store's look for the enjoyment of customers, staff, and you. During this workshop you'll see photos of creative bookstore design and merchandising ideas from bookshops around the world. Bring a diagram of your space with fixtures located. We'll talk about circulation, sight lines, focal point displays, and adding your "Wow" factor to give new energy to your bookstore.
From noon to 1PM, booksellers will enjoy lunch with a visiting author, and the afternoon will include a store tour and further discussion and networking on bookseller issues.
Ms. Kaufman founded The Bookstore Training Group of Paz & Associates in 1992, which has provided training and consulting to those with a dream of owning and operating a sustainable independent bookstores. Services include store design and makeovers, operating efficiencies, marketing and staffing support, and more.
Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.