Gwyn Ridenhour of Matchbook Marketing is designing a new collaborative project between Matchbook and SIBA to promote SIBA book prize winners. The Shop South program will incorporate these book prize promotions into bookstore websites, and where possible, link them to online sales pages. Matchbook is a marketing firm dedicated solely to independent bookstores, and currently works with 65 stores around the country to provide print materials and newsletters, logo and branding creation, website design, and email management. For more information, go to www.WeLoveBooksellers.com

Gwyn will present a preview of the Shop South program at the following March Madness Bookseller Events:

• March 10: Horton's Books & Gifts, Carrollton, GA
• March 11: Page 158, Wake Forest, NC
• March 12: Fountain Bookstore, Richmond, VA
• March 16: Fiction Addiction, Greenville, SC

If you'd like to attend one of these events, please register here.