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March Madness on March 11 at Page 158 Books!

Posted By Linda-Marie Barrett, Friday, January 17, 2020
page 158

Join us for our March Madness event at Page 158 Books in Wake Forest, NC on March 11, 10-3PM! From 10 AM-noon, Suzanne Lucy will present "A spirited approach to event programming. Expand your offerings, create community, and increase profits with a book bar."

Suzanne shares about her store, "Part of our mission at Page 158 Books is to get as many people reading as possible, and one of the ways we do that is by making our store a destination. We offer coffee, tea, soda, and as of last year we have started selling beer and wine. Our book club meetings have always been full of intelligent and spirited discussions, now they are fueled further by liquid courage that brings out even the most reticent member. Adding beer and wine also allowed us to transform our average author event into an intimate occasion that makes customers think, "Date night?" A night on the town can now begin with books, as well as booze.

From a business perspective, this is an incredibly safe addition to your store that won't detract from selling books; it's an accessory. The profit margins are incredibly generous, even taking into account incidental costs; there aren't a lot of books or sidelines you can sell for the amount that can be marked up. We outprice any restaurant or bar in the area because of this, which incentivizes stopping at our store before going out to eat.

Before, we had established ourselves as a community hub; we have embiggened that role by providing alcohol. We're not just a place where you buy books, we're a place where you can hang out and have a good time. This isn't your grandmother's bookstore, this is the place to be. Lit happens here."

Lunch with members of the American Booksellers Association. Topic TBA

Gwyn Ridenhour of Matchbook Marketing will present a preview of the Shop South program at 2:30 PM. The Shop South program will incorporate Okra Pick, Circle of Sites, Southern Book Prize, Conroy Legacy titles and more into bookstore websites and, where possible, link them to online sales pages. Matchbook is a marketing firm dedicated solely to independent bookstores, and currently works with 65 stores around the country to provide print materials and newsletters, logo and branding creation, website design, and email management. For more information, go to www.WeLoveBooksellers.com.

Link to register for this event and other March Madness Bookseller Series events. These events are free to booksellers who are current members of their regional associations.

Tags:  March Madness  matchbook marketing  Page 158  siba in the springtime 

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