Join us for our March Madness event at Avid Bookshop in Athens, GA on Thursday, March 19 from 10-3PM. The day begins with the educational session "PR and Messaging: Dealing with big changes or challenges to the business with honesty and positivity." In this session, Avid Bookshop leaders Janet Geddis, Rachel Watkins, and Luis Correa will speak about how they've communicated with customers and staff about big changes and challenges in their business over the years. "How do you express vulnerability without coming across as the weak underdog? How do you keep up morale and enthusiasm while ensuring that your staff and supporters understand the precariousness of running an independent bookstore in 2020? Every business will undergo changes for sustainability and continued growth. However, we have found that how these changes are communicated to your customers are almost as important as the changes themselves."
Enjoy lunch with representatives from the American Booksellers Association. The afternoon includes a store tour and networking opportunities and discussion.
Janet Geddis: owner/founder, adult buyer, marketing and promotion
Luis Correa: full time bookseller, operations manager, book club moderator
Rachel Watkins: operations & events director, personnel support/HR, marketing and promotion