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Indie Bookstores' "Go The Distance" Social Media Campaign

Posted By Douglas Calhoun, Social Media and Marketing Intern at SIBA, Wednesday, May 13, 2020

SIBA is hoping to test and share the kind of aspirational content we think might serve our communities virtually. It's a a good time to uniformly share a message we can all agree on. It's a challenge, but we're going the distance while we socially distance.

We are really excited that a few bookstores were able to contribute to this short video we put together to share throughout social media. Snail On The Wall, Bookmarks, E. Shaver, Story on the Square, Copperfish Books and Hub City Bookshop all shared some short video of the new "day-in-the-life" of bookstore operations.

Downloading the video is easy! You can preview and download the video in social media friendly formats here:

  • "SIBA_Main" is for Twitter and Facebook posting
  • "SIBA_Square" is for grid on Instagram posting
  • "SIBA_Vertical" is for Instagram Stories posting

Our plan is to share the video on Facebook, Instagram and Twitter at 2:00 PM EDT on Friday, May 15, and we're planning to amplify this positive message by providing all member bookstores with the file to share at the same time. We want to highlight just how resourceful and flexible indie bookstores are. The more everyone posts this, the more this will be seen by publishers, authors, and loyal customers; put smiles on their faces; and remind them that indie bookstores are here for them.

indie books stores go the distance

Here is the ask:

FOR INSTAGRAM:
Post the video to your Instagram stories and grid on Friday at 2:00 PM EDT. Find a suggested caption for underneath your Instagram post here (copy and paste, it's easy!):

Southern Indie Bookstores go the distance. Follow @siba_books to hear about ways to support, collaborate, and partner with the bookstore community and check out what @storyonthesquare @hubcitywriters @copperfishbooks @e.shaver_bookseller and @snailbooks are doing to ensure customers safely receive books. #gothedistance #SIBA20 #indiebookstores

FOR FACEBOOK:
We'll post the video at 2:00 PM EDT on Friday and you can simply share it from there. When you share we encourage you to write:

Southern Indie Bookstores go the distance. #gothedistance #SIBA20 #indiebookstores

FOR TWITTER:
Post video to your Twitter account on Friday at 2:00 PM EDT. When you share we encourage you to write:

Southern Indie Bookstores go the distance. #gothedistance #SIBA20 #indiebookstores

Tags:  Covid-19  social media 

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