The SIBA Holiday Catalog Preliminary Title List
SIBA has its preliminary list of titles that will be featured in the 2020 Winter Catalog. Books are still being added, so this list will grow over the next couple weeks:
Spreadsheet Edelweiss CATALOG ORDERS Brochure
If you haven't placed your catalog orders, don't delay. The deadline is August 7, and as is usual no extra catalogs will be printed so if you don't order now, you won't be able to later.
- Catalogs and shipping are free for the first 12,500 catalogs.
- The minimum order to receive imprinting is 2000.
- Imprinting costs $150, but SIBA is paying $40 of that fee, so your imprinting cost is only $110.
New this year: Direct Mail Options
In the past SIBA has always shipped catalogs to your store, but left it up to you to get them out to your customers. This year, you can have RAMP handle mailing for you via either Direct Mail, or Saturation Mail, or a combination of both. Postage rates
are competitive and the reduced back and forth shipping means less waste and a more environmentally-friendly process.
Direct Mail: Upload your mailing list and let RAMP handle all the mailing.
Saturation Mail: Send catalogues to all the mailing addresses within a zipcode range.
SIBA recognizes that the future is very uncertain, and stores are asking themselves how they can reinvent their business to meet the challenges they face. But one thing that has not changes is the importance of the relationship of a small business with
its local community. Active websites and busy social media accounts are great for keeping your customers informed and up to date, but the odds are there are people right in your immediate area that you aren't reaching.
Saturation mail can help with that. Your store catalog in the mailing box of every resident in a nearby neighborhood, or along every postal route, could bring your store to the attention hundreds of new customers.
RAMP is offering a webinar on the ins and outs and benefits of Saturation Mail on Thursday, July 23 at 2pm. It is well worth attending just to learn more about how Saturation Mail works and can be a tool for your business.