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From the Executive Director: Order Your Catalogs Now

Posted By Nicki Leone, Thursday, May 16, 2024

Linda-Marie BarrettOrders are now open for SIBA’s Holiday Catalog -- a key element in maximizing 4th quarter sales for SIBA bookstores. Although the deadline to place your catalog order is June 15th, we recommend you order now to get ahead of the June 1 deadline for saturation mailing (sending your catalog to residents of specific zip codes and carrier routes) and voting on the holiday cover design. 

The sooner you order, the sooner we can make sure you’re all set! And remember, the first 7000 catalogs are free!

John Cavalier, former SIBA Board president and co-owner of Cavalier House Books in Denham Springs, LA, has already placed his order and offers this shout-out of encouragement to fellow SIBA booksellers:

“The SIBA Holiday Catalog is a big part of our holiday plans. We use the heck out of it. We do so many offsite events in the last quarter of the year and we hand those catalogs out like a politician at a parade! Dollar for dollar, it's probably one of the most cost-effective tools we have in our marketing tool chest. Over the years we've used the catalog as mailers, newspaper inserts, handouts, bag stuffers - you name it. No matter the use, we've always seen results! It brings old customers back and is a professional first impression to share with new customers. It's a no-brainer for us!”

Place your order here, and reach out to us if you have any questions.

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