In 2021 the US Postal Service did an in-depth generational study of how consumers viewed and used direct mail marketing campaigns. It found that despite the ubiquitous nature and apparent convenience of digital and email marketing, consumers respond positively to print marketing campaigns like catalogs. Print appeals to a reader's creative side, it's tangibility inspires a feeling of trust, and it's longevity tends to increase purchases. Here are some of the key statistics from the study:

• 87% of consumers say catalogs make them more interested in a retailer’s products.
• Consumers spend an average of 15.5 minutes browsing a catalog.
• 55% of recipients keep catalogs at least a month.
• 65% of consumers are more likely to remember a brand after receiving a catalog.
• 57% of consumers say they feel more valued when they receive mail from trusted brands.
• Customers who received catalogs spend 2.5 times more money than those receiving digital promotions.
• 57% of consumers find print marketing more trustworthy than other media.
• Personalized direct mail generates 36% higher response than non-personalized.
• 20% of catalog recipients make a purchase within 90 days of receipt.
• 49% of catalog purchases occur online.
• 33% of catalog recipients immediately visit a retail website.

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