(Asheville, NC) The Southern Independent Booksellers Alliance (SIBA) today unveiled the new logo for the organization. The new design – the first in twenty years – is the first step in an extensive update and rebranding project announced earlier this summer as part of the organization's 50th anniversary campaign, "A Bright Future." 

The book industry has evolved and SIBA has evolved with it, said SIBA Executive Director Linda-Marie Barrett, "We want our new brand to reflect the forward-thinking and innovative nature of our diverse Southern bookselling community." 

Since its establishment in 1975 (then known as the Southeast Booksellers Association), the organization has only changed its brand one other time, when in 2005 it began doing business as the Southern Independent Booksellers Alliance and dropped the original rural-focused design for a more modern look. 

At the start of 2025, SIBA began working with the design firm Matchbook Marketing to create a new logo that was brighter and more dynamic, better representing the organization and its membership as it exists today. SIBA consulted with its membership and stakeholders during the six-month-long process, both of whom were instrumental in determining the final design. Four colors instead of two, with the static book replaced by an open book and a rising sun, the new logo invites its booksellers into a community that excels in overcoming challenges.

Beginning July 31, the organization will start updating the logo wherever it appears online. Booksellers attending SIBA's annual fall conference at New Voices New Rooms will have a chance to see the new logo "in the wild" on conference materials and signage, and be able to take home a celebratory 50th anniversary coffee mug.

“We are excited about the new look,” said Barrett, “and we’re looking forward to having our rebranding fully integrated by the end of the year.

SIBA members can follow the progress of the organization's rebranding and website upgrade on the SIBA website.