Over the last couple of weeks SIBA has covered the many benefits of using the Winter Catalog as a marketing tool, and shared some of things bookstores to get catalogs into the hands of both their regular customers, and new customers (see here and here).

One of the best things about the catalog program is that your box(es) of catalogs come with a fully-fledged set of marketing tools, at no extra charge:

• A digital catalog page created linked to your bookstore's e-commerce system
• A set of shareable graphics optimized for social media and email newsletters
• A set of downloadable files for in-store signage, including bookmarks, shelf talkers, and flyers.

All materials are professional designed to be on brand with the current catalog and are ready to use.

According the US Postal Service, 49% of catalog purchases occur online, and 33% of catalog recipients immediately visit a retail website. Integrating digital channels into your catalog plans can have a big impact on sales, new customer recruitment, and current customer retention.

Order the Winter Catalog