One of the highlights for many booksellers at our Discovery Show is the Education Track. Booksellers and industry experts share their best practices, with room for Q & A to address individual store concerns. This year offers a rich variety of sessions of interest to buyers, owners and managers, and frontline booksellers. Because you can’t be everywhere at the same time, we’re recording many of them for later viewing. Handouts will be available through our Peer Brain Trust after the show.
Here are Education Sessions on Friday to attend or check out later:
9AM: Ingram Insights
Join Ingram as they take a deep dive into their exclusive indie programs, like Booklove and Indie Vault, and explore their latest ipage features. Learn more about the hottest titles from their distribution partners, and also learn how to self-publish like a pro from the Ingram Spark team.
9AM: Are you working "on" your business or just working "in" it?
(For owners and managers/Advanced session).
Whether you have employees or not, the only way to reliably grow your business is to develop systems that let you slowly free up your time from working "in" your business to working "on" it. Systems range from simple documentation so you can delegate work to productivity tools to automation technologies. Led by Shane Gottwals, owner of Gottwals Books, and Jill Hendrix, owner of Fiction Addiction
10AM: Independent Bookstore Day: Celebrate with Success
(IBD) has grown from a handful of bookstores in California to a national celebration involving over 575 stores and, in some cases, city wide celebrations. Participating bookstores see an increase in sales, increased foot traffic and increased brand awareness. This session will offer attendees an overview of the program and tips from booksellers who have figured out how to make the most of IBD. Panelists will offer information on how to order and make the most of the IBD exclusive merchandise; how to organize and publicize your store's party to bring people into your store; and how to use social media strategically to increase sales and community participation. Join ABA staff and IBD superstars for this not to be missed conversation.
11AM: Rewarding Returns
Keep your inventory fresh, your shipping costs down, and your credits flowing with best practices in your returns department. Learn from two veteran booksellers on their successful approaches, and from a publisher rep who will discuss returns from the publisher perspective. Panelists are Doug Robinson, co-owner of Eagle Eye Book Shop, Donna Paz Kaufman, partner of The Bookstore Training Group of Paz & Associates, and co-owner of Story and Song Bookstore, and Leslie Jobson, Manager of Field Sales at the Ingram Content Group
4PM: The Art of the Pitch – Handselling Books to Customers
Listening to customers, discerning their needs, and suggesting the best match is an art form that, when mastered, results in bigger and better sales. As we head into the biggest retail season of the year, what better time to listen to these veterans share their tips and tricks to profitably connect with your customers? This session is for new booksellers learning the ropes, and veterans who seek a fresh look at handselling. Panelists are Doni Kay, sales representative at Penguin Young Readers, Angie Tally, children’s buyer at The Country Bookshop, and Pete Mock, book buyer at McIntyre’s Books.
4PM: Romancing the Indie Bookstore
Panelists will discuss how independent bookstores can bring in new readers and engage current readers in a new way through new or expanded romance sections. The growing diversity of romance novels and the way they are packaged in trade paperback format and marketed to appeal to both a younger and broader audience creates an opportunity for independent bookstores. Panelists are Cindy Hwang, Vice President and Editorial Director (PRH), Kelly Justice, Fountain Bookstore, and Erin Galloway, Deputy Publicity Director (PRH).